It is increasing difficult to stand out from the crowd and when it comes to blogging you can be sure that there are plenty of other businesses in your niche that are clamouring for the traffic, social shares and potential [...]
The easiest way to explain so anyone can understand is that the number of links you have is reducing with passing time, or losing value. But it's not as simple as that!
The objective of using the following tools is to find/attract, interact and develop the relationships needed to build an opportunity for business with clients that may not have been on your radar. In the new age of sales, building a relationship has become a major factor in turning a prospect into a client.
When you decide to hire a content writer, how do you find a "good" one? It is difficult to define good writing and many say you just know it when you see it. That's probably true for someone who is [...]
One thing that I used to always recommend was PPC above Media Buys. Not only could you get a great return, but it was so easy to set up and get live. Unfortunately since the market is saturated with competitors, those nice CPAs get worse and worse each year and sometimes become unprofitable. So where can you turn for relevant and instant traffic? I started taking my clients, especially start ups to doing media buys instead.
For someone who knows how SEO works, we tend to work in the right order- keyword research then content. In a perfect world, every job that we get would be in the right order. Unfortunately, the role of an SEO typically involves reverse engineering the content on a website to ensure that what the webmaster wants to rank for will (hopefully) get ranked.
Pinterest is growing really, really fast. As with all things that generate a lot of traffic and lot of sharing it's become a focal point for SEOs looking to distribute content to wide audiences and build links. The first, most fundamental question here is: can you actually build links using Pinterest?
Even if you're not a Google Analytics pro, you can set up a dashboard that lets you check in on site health, so you can make sure you're on track for success. Here are some tips for setting up dashboards and configuring reports in Google Analytics.
Social media has become a major part of an online strategy or marketing. Where the industry was once dominated by advertisements and databases, now there is a new means of sharing content via Twitter, Facebook, Google+, LinkedIn, Pintrest and others. [...]
Moving beyond their recent fascination with pandas and penguins (can "project platypus" be far away?), the "do no evil" crew is at it again. This time around, team Google will be releasing an update to their keyword matching behavior, adding [...]
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