Social media has become a major part of an online strategy or marketing. Where the industry was once dominated by advertisements and databases, now there is a new means of sharing content via Twitter, Facebook, Google+, LinkedIn, Pintrest and others. [...]
Moving beyond their recent fascination with pandas and penguins (can "project platypus" be far away?), the "do no evil" crew is at it again. This time around, team Google will be releasing an update to their keyword matching behavior, adding [...]
While I have yet to wear the captain's hat in my videos, I have found comfortable ways to convey information to help my clients and target audience.
What is branding? How is it different from advertising? And can any sized company do branding or is it only for large companies?
The purpose of this post is to introduce you to some of the jargon, tricks and techniques that SEO spammers use so that you can more easily spot them when they offer you their services. Of course, the easiest option [...]
Get the basics right and you have a converting, usable web site -- without the cost of going through a usability lab.
"Going international" unfortunately isn't easy. Translating the corporate website is not enough. Based on extensive experience helping companies enter the Italian market, XXX this 3 SEO and SEM tips on non-english site versions. 1. Professional Translation Hire a professional translator, [...]
Email marketing is often a large component of a social media marketing campaign, and a regular newsletter can do a great job of promoting your business. However, you've got to make sure all key components of a successful e-newsletter are there. Here is my list of the top 9 things I make sure to include in every email campaign I send.
So you've set up a website for your business, and you even have a Blog. But now what? How do you turn this new website into a continuous stream of new customers for your business?
Understand what Google Adwords' match changes mean and how they impact your bottom line.
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