How to Develop an Effective Social Media Plan
The 3 stages of an effective social media plan.
Google Redefines "Phrase" and [Exact] Match Types
Starting in mid-May, Google AdWords will have new meanings for phrase match and exact match, to "include plurals, misspellings, and other close variants". This will be the new default setting, however, you also have the option to revert back to the traditional setting for phrase and exact match keywords.
On Page Optimization Tips for Local Businesses
The good news is that ranking locally is infinitely easier than ranking regionally or nationally. It all starts with understanding how to optimize your website....aka on page optimization.
How To Keep Your Website’s Content Fresh
Rewriting static pages every month to provide the search engines with fresh content doesn't make a lot of sense, but there are plenty of others ways you can publish new content to your site in order to keep the search spiders interested.
Can I Have Numerical ID’s In My URL Or None At All?
Summary: yes you can have a numerical ID in your URL but you have to be careful with naming (if any), keep Google News in mind (if that matters), and realize that words carry more meaning than numbers.
Excel Formatting Tips To Rock Your PPC Reports
You might use formatting already, but I am here to make your life a little easier yet. I'm going to show you how to introduce color to your reports. Why does color matter? Color is much easier to process then black-and-white numbers on an Excel spreadsheet.
How To Optimize Your LinkedIn Profile
Learn how to make the most of your LinkedIn profile.
7 Tips for Twitter Late Adopters on How To Twitter Chat
My first experience had so many hiccups that I'm convinced that others may be having similar problems. Actually, I know it's the case. Let me shed some insights on what you can do to make sure you get the most out of your first chat experience.
Inverted Linkbait: Learn How To Target Linkbait At One Special Site
Instead of a spray & pray approach, go for a very clearly defined target.
How to Craft a Compelling Case Study to Convert More Customers
We as marketers spend a lot of time worrying about our next customer. Where do they come from? Who are they? What will they like about us? What problem can we solve for them? We are constantly asking ourselves these [...]
