Use SEO Scoop As A Launch Pad For New Exposure
A couple of months ago, I posted a discussion over on Sphinn, in which I revealed that I was hoping to let many of you guest blog here on SEO Scoop. What I said there: I'm hoping to open SEO [...]
Friday Funnies: Twitter Abstinence Syndroms
Source: Geek And Poke
How To Sell “Mom and Pop” On SEO Services
While some small business owners are on board with the idea of search engine optimization many still aren't. However, even with those who aren't quite on board yet, there's an increasing awareness of this thing called search marketing and small [...]
Microsoft adCenter – Where’s The Revenue?
So Microsoft adCenter is the only one of the 3 major paid search platforms that does NOT report on revenue. Google AdWords will break it down nicely for you with conversion types, being leads, sales, sign-ups, and other, complete with [...]
Blogging – Step 1 of the Authority Building Process
When you're new to online marketing, where do you start when you want to build authority on a given subject? In reality, Authority Building is a process ... a linear process for the most part. This means that there are [...]
A Handy Tool To Help You Be First
At least as far back as 2 years ago, I've been advising people to try to be the first person to do something. Being the first person to capitalize on some new trend is often one of the most important [...]
How to turn your Blog into a Blog Strategy
What differentiates a tactic from a strategy? A strategy is the plan for achieving a defined goal. A tactic is the "doing" part of the strategy. Tactics can be put together in a plan to form a strategy. Time line [...]
How Search Really Works: Simple Query Optimization
This post is part of an ongoing series: How Search Really Works. Last week: The Compressed Index. While human beings can scan a page and see if the whole phrase "a grandiloquent dictionary" appears on it, a search engine can't. [...]
Virtual Reality – Microsoft Office Live
...and then progress dictated that all things need to be accessible online, so Microsoft (MSFT) created Office Live - a suite of services for small businesses. Image courtesy www.di.net Now unlike what the name suggests, this is NOT an online [...]
Don’t Forget the Images and Video
In his January video marketing piece, Tom Tsinas reminded us of the importance of incorporating images, audio, and video into our content. He wrote: "As search engine marketers, we all know that content is king and that content is more [...]
