This post is part of an ongoing series: How Search Really Works. Last week: Recognize this index? Memory is much faster than looking things up. In order for a search engine in high demand to serve its users efficiently it [...]
Blogging. People have been preaching it's benefits for some time now. And the reason articles about blogging - and in particular small business blogging - are so popular is because they are true. One of the best things that a local small business can do is start a blog.
Did you know that Google played favourites (Canadian spelling eh?) for a long time? Its true! For the longest time, American companies were not really given a fair shake in the search results. It wasn't intentional, rather was just the [...]
Ever wonder why some of your competitors frequently seem to get mentions on radio, in newspaper articles, magazine articles, and even occasionally on television (news or local programming)? Here's a little strategy I've been working on for about 6 months [...]
If you run a blog, you've seen spam comments by the thousands arrive in the Akismet spam basket. So many of these are filled with dozens and dozens of links to porn/pills/etc. type sites. I mean seriously, each of the [...]
OK, so we all agree that social media traffic converts extremely poorly. However, can it be used help to build authority? This is the 6th post in the series about Authority Building. The previous 5 are: 1. I Jeff Quipp [...]
The Google Website Optimizer is a relatively new tool. You can use it to test different versions of your webpages, to see which one will generate more conversions. Bill Slawski discussed the patents of this tool and you can find even watch one of the introduction videos.
This post is the second in the series on Search Economics. The first post discussed a concept called the Law of Diminishing Returns. This series on Search Economics is intended to help search marketing firms understand the economics of their [...]
Over the years, I've come across some really good guides that would be perfect for newbies to get the information they need, without having to dig through lots of blog posts or forum threads. I decided it was a good [...]
Yesterday, I was assimilated, but it's a good thing! In case any of you have been living under a rock for some time now, one of the best search related forums ever created is Cre8asite Forums, with Kim Krause Berg [...]
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