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How Search Really Works: "The" Index (2)

How Search Really Works: "The" Index (2)

This post is part of an ongoing series: How Search Really Works. Last week: "The" Index (1). Last week we saw how an inverted index (where a list of words points to a list of documents in which they appear) [...]

By |2013-05-08T12:34:33-04:00February 29th, 2008|SEO|

10 Keyword Research Tools to Add to Your Arsenal

Keyword research is one of the cornerstone's of starting any good search engine optimization campaign. While I use Wordze for all my keyword research, I started my adventures as an SEO with a fair number of freely available keyword research [...]

By |2008-02-29T08:19:08-05:00February 29th, 2008|SEO|

The End Is Nigh!!!

Wow! What a beating Google took on the heels of the comScore data showing Google's paid search ads were down 12% in January from October, and flat from a year prior. "Has Google Peaked?" Google's shares drop as surfers cease [...]

By |2013-06-05T06:23:47-04:00February 28th, 2008|PPC|

The JotSpot Draft Defence

Oh, I love this. The deluge of "news" articles about Google's re-release of JotSpot as Google Sites has only just begun and already everyone and their mother has an opinion that needs to be shared. Which is great -- I'm [...]

By |2008-02-28T08:49:17-05:00February 28th, 2008|SEO|

SEO Isn't Just For The Big Boys

There's no doubt about it... trying to optimize a web site in an ultra competitive industry these days is a daunting task! With the commercial reality that top rankings equal big bucks, large organizations are throwing mega dollars into SEO. But that doesn't mean the little guys can't still win. In fact, this case study shows how one blogger applied some smart SEO tactics and landed on the first page of Google within 4 months.

By |2008-02-26T02:35:13-05:00February 26th, 2008|SEO|

How Search Really Works: "The" Index (1)

This post is part of an ongoing series: How Search Really Works. Previous Instalment: The Keyword Density Myth. If a search engine would search "live" through the documents it knows about for the occurrence of the word we're looking for [...]

By |2013-05-08T12:34:33-04:00February 22nd, 2008|SEO|
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