This post is part of an ongoing series: How Search Really Works. Last week: "The" Index (1). Last week we saw how an inverted index (where a list of words points to a list of documents in which they appear) [...]
Keyword research is one of the cornerstone's of starting any good search engine optimization campaign. While I use Wordze for all my keyword research, I started my adventures as an SEO with a fair number of freely available keyword research [...]
Wow! What a beating Google took on the heels of the comScore data showing Google's paid search ads were down 12% in January from October, and flat from a year prior. "Has Google Peaked?" Google's shares drop as surfers cease [...]
Oh, I love this. The deluge of "news" articles about Google's re-release of JotSpot as Google Sites has only just begun and already everyone and their mother has an opinion that needs to be shared. Which is great -- I'm [...]
Last week I lost a bet to my friend Paul Steven over at North South Media. While I was a fan of their blog, it wasn't until I ran into Paul on StumbleUpon that I got to know more about [...]
Brand Equity is defined as the value (positive and negative) a brand adds to an organizations products and services. How do you know that a product has brand equity? A product with brand equity will: 1) Be able to charge [...]
Wordpress plugin resource lists have been highly useful to almost any beginner or intermediate level blogger. However the old lists featuring 50+ essential plugins haven't been updated in a while, so I thought I'd give the blogging community a little [...]
There's no doubt about it... trying to optimize a web site in an ultra competitive industry these days is a daunting task! With the commercial reality that top rankings equal big bucks, large organizations are throwing mega dollars into SEO. But that doesn't mean the little guys can't still win. In fact, this case study shows how one blogger applied some smart SEO tactics and landed on the first page of Google within 4 months.
Have you ever thought to yourself (or had a client say to you), if I triple my budget, I should see at least triple the results ... right? Unfortunately NOT ... at least in most cases that have anything to [...]
This post is part of an ongoing series: How Search Really Works. Previous Instalment: The Keyword Density Myth. If a search engine would search "live" through the documents it knows about for the occurrence of the word we're looking for [...]
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