Can a good search presence improve an offline marketing campaign's results? You may be surprised to hear ... ABSOLUTELY! Offline and search campaigns are actually very symbiotic in nature. See the proof abreviated in graphical form below, but also be [...]
Professionally, LinkedIn is my main social network. It provides for a more focused business networking environment than most social media sites. It
A visual heatmap of where visitors click on your web page is not only a stunning way of looking at your traffic and their activities, but it gives a view of your site that you just cannot get any other [...]
Hot on the heels of a posting titled 'Differentiate (Your Avatar) or Die' by Michael (aka planetc1) over at Sphinn, and following the unique experince had recently by one of the ladies here in our office, I was prompted to [...]
I've had a few friends lately who aren't sure about the value of social media marketing, so rather than debate the merits of social media verbally, I thought I'd save the time needed to argue it repeatedly, and do my [...]
Google's recent attempts to stomp out link selling increases the very problem Google tries to fight. What's Going On? After a year long FUD campaign Google has fired off two rounds at sites it suspects of selling links. It punishes [...]
Its true! The image below is a link to a web site! Its not to be clicked on though ... its an offline link that needs to be photographed from a mobile device to be activated. In this case, it [...]
Or the Next President of the U.S of A... Social Media is the perfect medium for spreading a really catchy concept virally. Let's look at Stephen Colbert for example - The man is a top-notch comedian, who is also (sort [...]
I saw someone say in some forum somewhere that Google was going after those sites in which the link seller's motivation was the passage of link value (i.e. PR). That's what has been sticking in my craw for a while [...]
So Google blew past it's numbers last week but it seems it still may have a ways to go in monetizing YouTube. Not so, for Simon Cowell. Yes, that Simon Cowell of American Idol fame. For those of you who [...]
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