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Search Marketing and The Persuasion Principles

Way back in 1993, long before any of us were optimizing sites, Robert Cialdini published a book titled "Influence: the Psychology of Persuasion". This book broke ground by explaining that the magic of persuasion was really more "science" than magic. [...]

By |2007-07-24T06:33:10-04:00July 24th, 2007|SEO|

Yellow Pages are NOT Dead!

The most popular question I've been asked by co-workers, associates and friends upon my arrival has been "why did you leave the Yellow Pages?". The question doesn't appear ominous until you consider the smug look on their faces. Immediately, I [...]

By |2008-10-30T11:18:21-04:00July 24th, 2007|SEO|

DazzlinDonna As A Simpsons Character

My computer bit the dust this weekend, so now that I've got my new computer up and running, am I working? Oh no, I'm playing with Simpsonize Me. I'll try to get back into the whole work thing soon, but [...]

By |2007-07-23T10:11:41-04:00July 23rd, 2007|SEO|

Branchez-Vous & TonClip: Quebec power?

In June the Quebec news portal Branchez-Vous (freely translated: connect!) bought 51% of Quebec video site TonClip. Since then it has integrated the video site into its main portal, skinning and branding the page as part of Branchez-Vous. While Branchez-Vous covers [...]

By |2008-10-30T11:22:05-04:00July 12th, 2007|SEO|

Yellow Pages: Canada’s Other Search

(version fran栩se) You saw your parents do it. Need a plumber? Check the Yellow Pages. Find another dentist? Browse the Yellow Pages. It's an Institute, the de facto standard for finding a business near you. The Yellow Pages started in [...]

By |2008-10-30T11:40:15-04:00July 11th, 2007|SEO|
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