SEO Testing Ground

Stumbled across a new site today that is dedicated to testing and proving SEO theories. For a short period of time, they are accepting new members for free, so it might be interesting to sign up and get your own [...]

When it comes to search engine optimization, I generally subscribe to the Just In Case theory. If Google *might* penalize an action, do not take the action - Just In Case. If Google *might* reward an action, take the action [...]

After optimizing a page for the search engines, I run through my checklist to make sure I have covered the basics. Of course, I may not use all of these on every page, as that would probably make the page [...]

Keyword density is the percentage of keywords contained within the total number of indexable words within a web page, or to put it another way, the ratio of a keyword or key phrases to the total number of words on [...]

Keyword Proximity refers to the distance between two words or phrases, or how close keywords are to each other within a body of text. The closer the two keywords are to each other, the higher the weight for that phrase. [...]

Ever wonder what the dates mean that you see within some of the Google search results? That date is generally called a fresh date, and it is the date that Google last crawled that page. So why do some results [...]

CSS (Cascading Style Sheets) can be useful when optimizing your site for search engines. Some of the more common SEO uses are: Ability to place your most important text and keywords near the top of the code, yet still display [...]

Search engines go from one web page to another, following links found on each page. This process is known as "crawling" the web. The program that crawls is known as a "spider" or "bot". Once a spider finds a web [...]

Is buying and selling text links good, bad, or somewhere in-between, in terms of SEO? I believe that buying and selling ADVERTISING, in whatever form that takes (banner ads, text links, etc) is a normal part of doing business, and [...]