How long for Google to see new url via 301 redirect?
If you have recently changed the url of your page or site, and have placed a 301 redirect from the old url to the new url, do not be surprised if it takes a while for Google to recognize the [...]
What does it mean when my listing in Google SERPs only shows a url?
Occasionally, a webmaster panics to see that his listing in the SERPs has suddenly changed to only show the url, with no title or snippet. This can be the sign of a possible penalty, however, more often than not, it [...]
Search engine friendly CMS
So, you have decided to use a content management system (CMS) to develop your site. Great! A good CMS can save an amazing amount of development time, and also allow non-technical users to add and edit content easily. But beware! [...]
What is a robots.txt file?
A robots.txt file is a simple text file that lets search engines know what NOT to crawl and index. If your intention is to allow all search engines to crawl and index all aspects of your site, then you do [...]
Proof there really is a GoogleGuy!
The long held debate about the existance of GoogleGuy can finally be put to rest, as his blog (on the official Google domain) offers final proof. Of course the debate will continue about whether or not his statements are useful [...]
Triangular linking strategy
Debate continues on whether reciprocal links are devalued or not. While I certainly do not believe they are actually penalized, they may not count as much as one way links. A recent strategy to counteract this is to use triangular [...]
What is Paid Placement?
Paid placement is a guarantee of a particular ranking in a search engine in return for a payment. Generally, the more you pay, the higher the ranking will be. Usually, these rankings are separated from the organic SERPs, and are [...]
What is Paid Inclusion?
Paid inclusion is a program whereby search engines promise to list your site in return for a payment. Generally, however, a paid listing does not guarantee that the site will rank well (or at all) for any particular keyword phrase. [...]
What is PPC?
PPC stands for Pay-Per-Click - when a company or advertiser pays a search engine or affiliate for each click-through generated by a user.
Google banned itself?
Tonight, www.google.com shows a PR0. You heard that right. In addition, searches in Google that would normally return google.com high in the rankings, are nowhere to be found. Try searching for search engine or adsense or adwords or even...google! You [...]
