What is Paid Inclusion?

What is Paid Inclusion?

Paid inclusion is a program whereby search engines promise to list your site in return for a payment. Generally, however, a paid listing does not guarantee that the site will rank well (or at all) for any particular keyword phrase. [...]

By |2013-06-06T13:31:57-04:00August 2nd, 2004|PPC|

What is PPC?

PPC stands for Pay-Per-Click - when a company or advertiser pays a search engine or affiliate for each click-through generated by a user.

By |2013-06-06T13:32:04-04:00August 1st, 2004|PPC|

Google banned itself?

Tonight, www.google.com shows a PR0. You heard that right. In addition, searches in Google that would normally return google.com high in the rankings, are nowhere to be found. Try searching for search engine or adsense or adwords or even...google! You [...]

By |2004-07-30T06:06:00-04:00July 30th, 2004|SEO|

SEO Testing Ground

Stumbled across a new site today that is dedicated to testing and proving SEO theories. For a short period of time, they are accepting new members for free, so it might be interesting to sign up and get your own [...]

By |2004-07-29T16:55:00-04:00July 29th, 2004|SEO|

Just In Case theory

When it comes to search engine optimization, I generally subscribe to the Just In Case theory. If Google *might* penalize an action, do not take the action - Just In Case. If Google *might* reward an action, take the action [...]

By |2004-07-28T18:22:00-04:00July 28th, 2004|SEO|

What is Keyword Density?

Keyword density is the percentage of keywords contained within the total number of indexable words within a web page, or to put it another way, the ratio of a keyword or key phrases to the total number of words on [...]

By |2004-07-26T16:47:00-04:00July 26th, 2004|SEO|

What is Keyword Proximity?

Keyword Proximity refers to the distance between two words or phrases, or how close keywords are to each other within a body of text. The closer the two keywords are to each other, the higher the weight for that phrase. [...]

By |2004-07-25T17:22:00-04:00July 25th, 2004|SEO|

What is a fresh date?

Ever wonder what the dates mean that you see within some of the Google search results? That date is generally called a fresh date, and it is the date that Google last crawled that page. So why do some results [...]

By |2004-07-24T16:34:00-04:00July 24th, 2004|SEO|
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