HA! Love this one - The 10 Commandments of Search Here's one of the commandments: Honour the robots and the spiders with fresh content and inbound links, that thy sites days may be long atop the SERPs which the gods [...]
How cool would it be to be able to watch your visitors move their mouse, click on links, and scroll down your pages? Would that tell you anything about your site? What if you could watch and record your users' [...]
Recently Google has invited us to participate in Google Audio Ads. Here are some screenshots. Cheers! Sasha
On the heels of the Google Doubleclick story, and the Google Clear Channel story and the Yahoo print story and the ebay TV story and the Spotrunner tv story and the... Well, you get my point. Onilne advertising is only [...]
The folks over at MSN are about to upgrade the adcenter interface. Here are some screenshots of it. (Notice how an Ad Group is called ... an "Ad Group" rather than an "Order" ... Finally!) Enjoy! Sasha
Jen Evans of Sequentia spoke this morning at AIMSCanada regarding etribes and online communities. She listed seven reasons why a company should consider a community or Web 2.0 strategy. They are: Increased Customer Engagment Increased Revenue Opportunities Increased Content Opportunities [...]
Interesting research out of Forrester Research by Charlene Li & Josh Bernoff entitled "Social Technographics" in which they assert some interesting observations. Not the least of these is that the customer base should define the approach, and not vice versus [...]
If that's true for you, new respected client, then you'll want to make sure to appear in the default Google search for Canadian users: Google Canada. You know of the benefits of being recognized as a Canadian site by Google. [...]
The Big Buzz is that eBay might or probably will acquire StumbleUpon. Part of the big buzz is of course that Google lost out and is starting their own version instead. Sure. But isn't it amazing that MySpace is going social content [...]
The hallmark of Web 2.0 is supposed to be user generated content, wherein users contribute their own text, pictures and video content. But according to Bill Tancer of Hitwise and the Red Herring article, Web 2.0: More Voyeurs than Creators. [...]
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