Ok I'm kidding...a bit. Of course you have to manage your expectations in terms of building your fan base online but we're often asked by businesses both large and small what steps they need to take to build their following. [...]
You've just reached 5,000 followers on Twitter. Congratulations. Now you have 5,000 people listening to you, right? Wrong! Let's take a closer look at about how many people you might be reaching with each message. Information is processed hierarchically, following [...]
Following Anna on Twitter I became intrigued by what it was she was doing. In this interview she shares how she helps evolve a TV-straight-to-web production line into a standalone news platform that works with the TV side of things. [...]
I recently spoke to the Austin branch of The American Marketing Association about "Ensuring Social Media ROI". I'd like to expound on some of that. There are three critical concepts to ensuring Social Media ROI: AIDA Incentives "WhateverBait" (mutations of [...]
“And there's something on yer mind you wanna be saying… That somebody someplace oughta be hearin'… But it's trapped on yer tongue and sealed in yer head… And it bothers you badly when you're layin' in bed …” Bob Dylan [...]
Have you ever had a client come to you with vague goals? When they simply state that they want their site to rank better or that they want more contact us form submissions, it's important for you to determine a [...]
A while back, the Dreamhost homepage had a single, dedicated purpose. Convert visitors to shared hosting customers. Sure, there were some footer links so you could enter the site and get around, but the homepage was a landing page for [...]
Not part of the SEO "scene" of constant testing and blogging and chatting it's forgivable if you think Henk who. But to us, the somewhat older SEO generation, Henk van Ess is the Dutch journalist who in the summer of [...]
Google Local Listings can be defined as the business listings in the map that you usually see at the top or at the middle of Googles first page results. These listings tend to show up when you search for a [...]
What is Google Buzz? Google Buzz is a social sharing service. With it you can easily share links, videos, photos and status updates with the public, specific groups or individuals. Where can I get Google Buzz? Or: How Can I [...]
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