What the core of social media marketing is really about….
Year: 2010
4 Tips for Integrating Social + Email Triggered Messaging
How to use social events — social moments — to trigger a message prompting the recipient to action….
7 Scariest Things Google Says and Does [Halloween]
A tongue-in-cheek post with a Halloween twist: is their real name ghougle?…
Massive Google Changes Severely Impacts Local SEO
With Google having made major changes to the way it presents local search results, here’s what Search Engine People thinks about it….
Google Introduces Place Search
Google doesn’t change its search results pages lightly, opting for tiny tweaks at a time. This time the change is tremendous. Here’s what’s going on….
SEP CEO Jeff Quipp on the Cover of Career Choices Magazine
A familiar face amongst SEPers appeared on the cover of Career Choices Magazine this month … that of SEP’s own…
What Is Google Boost?
Google has introduced another advertising product named Google Boost. How is it different from Google Adwords and which is better when….
Five Frequently Asked Questions about Google’s Quality Score [PPC]
What’s Quality Score? How does it matter? How is it calculated and how can you change it?…
10 Inappropriately Placed Google Ads
When automatic ad-matching goes horribly wrong….
In-Page Analytics Replaces Site Overlay
Site Overlay is no more, according to an announcement made by the Google Analytics Team on Friday. It will be replaced by a new feature, called “In-Page Analytics”….