The holiday season is now upon us, and many marketers have their holiday campaigns up and running. So, I decided to write a post that can help you today. That’s right, you can make changes right after reading this post. Below, I’ve included four tips for using negatives in Google AdWords that you might not be aware of. Each tip can be useful for ensuring your ads display for the most targeted audience….
Year: 2011
Tables vs. DIV/CSS Layout: SEO Point of View
Websites written using DIV/CSS are considered to be coded cleaner on the other hand improperly nested TABLEs can increase page size and weight. DIV tags are considered the standard method for creating web design layouts by most web designers due to the advantages the DIV tags bring over the TABLE tags. DIV/CSS allows designers to change the entire look and fill of the website by only making changes to the external CSS file….
Using Competition Analysis to Define Your Brand
Using competition analysis is one of the most prominent ways to choose a keyword. Examining the on page factors and the quantity and relevance of backlinks of the top search engine results gives insight into the likelihood of ranking in the top spots for that keyword. When a keyword is chosen through this process, the expected organic search ranking position can be estimated fairly accurately.
But the same data can be used to define branding. Learn how….
Holiday SEO: 3 Tips to Gear Up for the Season of Giving
It’s Fall. E-commerce companies always begin to scramble to prepare for the massive opportunities presented by this time of year.
It seems as though holiday after holiday comes around, each one bringing with it a ton of potential for any website owner….
SEPers Are Always on the Job [Photos] #awesome
People at SEP are into their jobs. How much? Just see what they do when they’re not in the office!…
Confessions of a Googleholic – Getting Ahead of the Game
Being a true Googleholic is not a job, it’s not a career or even a hobby or something you dabble in here and there. …
Get Even More From Your Number 1 Ranking
Achieving rankings really is only a portion of the job with SEO. Once you hit number one there is still more that you can do to enhance the benefits from that keyword for your client….
Black Hat SEO: Forget The Taboo And Boost Your Rankings Today
Want to boost your rankings? Then stop fooling around, get started with Black Hat SEO now and learn all about the real SEM: the Search Engine Mafia….
Who Are You Writing For? SEO Copywriting vs. Social Media Writing
Social media and SEO are becoming more closely related, so your writing techniques should reflect this shift towards a hybrid “social-SEO” writing strategy….
I Don’t Have Time For This Social Media Thing!
How to have time — easily — to do this “social thing”…