How To Work With Exact Match Domains Post-Penguin
Since Penguin I've taken a slightly new approach to how I build links for exact match domains. It mainly focuses around anchor text.
The Fallacy of Google AdWords Impression Share
Increasing your CPC bids or making changes to improve your Quality Scores might help to increase your ad rank and increase your Impression Share, but this may be at the expense of your campaign's performance and profitability.
Adding the Rel=Author to WordPress
If you haven't yet added the Rel=Author code to your website, I highly recommend you take a few moments to set this up and will show you how to do this for your WordPress website.
How I Recovered From Google Penguin (Twice)
It may not be a magic bullet, but this method may do enough to keep you afloat while you work towards cleaning up your backlink profile over the long-term.
Finding Google Analytic’s Zero’s; How To Find Pages Without Traffic
Managing large sites is challenging. There is a lot to deal with, from the technical quirks of the content management system, managing crawl paths to the content you want to promote, without overly enthusiastic use of nofollow/noindex. There is legacy [...]
Cleaning Up Your Online Reputation
Having worked in the Online Reputation Management field for over 6 years I have encountered many individuals who want a particular result for their name "removed" from the search results page. Unfortunately, removing anything from Google Search is nearly impossible.
4 Tips to Arrange and Handle Your Pinterest Boards
It is all about knowing how to properly handle your Pinterest boards. Here are four tips to easily maintain and make the most out of your account.
Basic web page layout in HTML5
There is a lot of buzz about HTML5 being a breakthrough which will improve websites from a design view point and SEO. Even though HTML5 won't be completely supported until 2022, there is no reason not to become familiar with [...]
The 5 Worst Ways You Can Link Build (And Some Better Alternatives)
What are some of the things you really shouldn't be doing (anymore) in link building -- and what can you do to replace those strategies?
What the Panda and Penguin Updates Mean for the Future of SEO
For those who have profited from using black hat techniques to help clients move up in the rankings, the days of stuffing keywords into nonsensical articles may be quickly coming to an end. But, that doesn't mean that SEO is a dying art.
