Yearly Archives: 2012

Tired of PPC and Rising CPAs? Try Media Buying Instead.

One thing that I used to always recommend was PPC above Media Buys. Not only could you get a great return, but it was so easy to set up and get live. Unfortunately since the market is saturated with competitors, those nice CPAs get worse and worse each year and sometimes become unprofitable. So where can you turn for relevant and instant traffic? I started taking my clients, especially start ups to doing media buys instead.

By |2014-10-22T08:22:52-04:00May 16th, 2012|PPC|

4 Steps to Doing Keyword Research For Existing Content

For someone who knows how SEO works, we tend to work in the right order- keyword research then content. In a perfect world, every job that we get would be in the right order. Unfortunately, the role of an SEO typically involves reverse engineering the content on a website to ensure that what the webmaster wants to rank for will (hopefully) get ranked.

By |2014-10-22T08:22:52-04:00May 16th, 2012|SEO|

Can I Use Pinterest To Build Links?

Pinterest is growing really, really fast. As with all things that generate a lot of traffic and lot of sharing it's become a focal point for SEOs looking to distribute content to wide audiences and build links. The first, most fundamental question here is: can you actually build links using Pinterest?

By |2014-10-22T08:22:52-04:00May 15th, 2012|Social Media Marketing|
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