Search Engine People logo - dark version

Yearly Archives: 2012

Google Redefines "Phrase" and [Exact] Match Types

Starting in mid-May, Google AdWords will have new meanings for phrase match and exact match, to "include plurals, misspellings, and other close variants". This will be the new default setting, however, you also have the option to revert back to the traditional setting for phrase and exact match keywords.

By |2014-10-22T08:23:20-04:00April 19th, 2012|PPC|

Excel Formatting Tips To Rock Your PPC Reports

You might use formatting already, but I am here to make your life a little easier yet. I'm going to show you how to introduce color to your reports. Why does color matter? Color is much easier to process then black-and-white numbers on an Excel spreadsheet.

By |2014-10-22T08:23:22-04:00April 17th, 2012|PPC|
Go to Top