Exactly How Google’s New Exact & Phrase Match Will Increase Google Profits at the Expense of its Advertisers
Understand what Google Adwords' match changes mean and how they impact your bottom line.
How to Build Social Media Embassies
A website can be likened to a nation and a social media profile to an embassy representing that nation; one which helps it maintain good relations with the other nations. The better your social media embassy is built, the more effective it helps you reach out to those other nations.
6+ Best Link Building Tools That Help Your Organize and Track the Mess
Link building is one of the most exhausting, frustrating processes associated with online business. Whether you run a shop or a blog, you are constantly trying to use SEO tactics to promote. Which means cultivating positive relationships that will lead [...]
Linkbait Ideas For Small Business Owners
How to get started with linkbait? The idea of linkbait is straightforward to grasp, but quite difficult to apply to your specific business. Here are some basic techniques applied to real life scenarios.
How to Comment to Get Attention
There is an art to commenting effectively and you'll need to make sure that you follow some basic guidelines so that you're seen as an informed contributor to any discussions you take part in.
10 Things Mom & Pop Shop Should Know About Email Marketing
Although the headlines are often dominated by social media and mobile, email is still one of the best marketing tools around. It lends its talents to companies of all sizes, including smaller businesses that operate exclusively on the local scene. [...]
How Much Information Does An Effective Lead Capture Form Ask?
Creating a good and compelling landing page is just half the work done. You have convinced the lead to enter your shop and take a look into your products and offerings. You have captured the false flank but the battle is yet to be won. Depending on the context of your product, your lead capture forms becomes a deciding factor.
Transparent SEO: So Clear You Can’t See It
SEO shouldn't leave a print, an aftertaste; it shouldn't be seen or heard. That way Google is happy -- and so are you.
How to Build Authority with Social Media (Video 3)
In this video I interview Jeff Quip, Founder and CEO of Searchenginepeople.com Jeff shares the importance of being visible on social media when building authority. He also explains how you can use the power social media tools to build visibility [...]
7 Characteristics of Compelling Calls to Action
Creating compelling and successful calls to action is part art and part science. The overwhelming tsunami of information on the web around this subject can leave the humble website owner unsure where to begin. To remedy this I have put together a list of the 7 most common characteristics that can be found in calls to action that guide the user towards your designated business goal. The characteristics listed below can be applied to any site in any vertical; you just have to know what your goal is.
