We all use our websites to gather email lists for many reasons, but the most common is " to generate audience, which will often be engaged with your emails about your website or your products. However, many make the same [...]
Your landing page is the most critical step in your funnel because this is where expensive leads are often lost. The average conversion rate ranges between 1-10%, so you are losing 90-99% of your visitors -- painful to think about! [...]
One of my very early posts here (over two years ago) addresses the benefits of using an Editorial Calendar. As content marketing continues to be a seo power play and people continue to put off blogging, I thought it would [...]
Leave it to Google to quietly make some big changes on a Friday afternoon in the summertime that could completely upset how you go about your SEO program. On Friday, July 26th Google updated their Webmaster Guidelines (specifically the Link [...]
When I wrote about how to apply consultative selling online, I mentioned how this form of personal selling is an approach where a sales representative has an in-depth discussion with a prospect before offering solutions. It's needs based, generates informative [...]
This post was co-authored with web design specialist Alexis Elliot. Google outlines in its quality guidelines for building smartphone-optimized websites 3 configurations which they recommend. 1. Sites that use responsive web design, i.e. sites that serve all devices on the [...]
Tweak a few sentences here, move your button there. Landing page optimization is so much fun especially when you see your variation winning and the real cash flow begin. It seems so easy, as a novice you might even get [...]
I mean this question literally, because I've seen hundreds of businesses set up their website just like this. Visitors arrive at a website, and the website doesn't say what it sells, and seems to be talking to itself, ignoring the [...]
Infographic material flooding the web through blogs and various social media has become one of the easiest ways for people to digest serious information about a variety of subjects. Info seekers tend to get a better grasp of topics formerly [...]
Successful marketing campaigns that integrate social media have to grab an audience enabling them to engage with the brand but most importantly they need to be unique. Many brands have tried and failed with social media marketing but there have [...]
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