"Contrast is the difference in luminance and/or color that makes an object (or its representation in an image or display) distinguishable." - Wikipedia In the real world, contrast simply helps us distinguish objects from each other. On the internet, contrast [...]
Local marketing experts will tell you that the world of local search marketing is highly competitive and oftentimes intimidating. However, with the inclusion of the "7-pack" on the first page of Google's SERPs, there is at least a target that [...]
Pinterest is great for photogenic businesses. Some businesses are just naturally pinnable: clothing retailers, photographers, and any business that works with food has learned this already. They can just read about how to use Pinterest for business and get [...]
Although CRM tools like Salesforce.com and SugarCRM are now somewhat ubiquitous, they are often too feature-rich for solo and small sales consulting. So what's a sales pro to do? In combination with Outlook or a simple calendar to keep track [...]
Conversions, conversion rate and cost-per-conversion are without a doubt the 3 most important PPC metrics. All 3 influence each other and together decide the profitability of your campaign. Whether you feel you're paying too much per conversion or if you [...]
The world is changing, advertising is changing, Google AdWords is changing. And you feel you need to be doing more but you do not have a lot of time and the budget is limited. There are still three things you [...]
Seriously... think about how you shop for groceries. Are you the impulsive type that runs to the store every few days? Or do you leave the house once a week with an itemized list including coupons? Now think business - [...]
The internet is a funny place. An SEO concept that "works" comes to light and those adopting online marketing strategies jump onto it like a trampoline. Some SEO strategies phase out; posting on article directories for instance. The majority of [...]
Avoid the agitation of having your email be considered spam by following these simple tips Email marketing is an important aspect of any comprehensive marketing campaign. But there are many ways to execute your email marketing campaign that wind up [...]
It is coming up to a year ago now that we were employed by a big company here in the United Kingdom to recover their website from a crash in Google rankings following the Penguin update. On 17 April 2012, [...]
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