On Storytelling Brand storytelling is nothing new, however it is a point of difference for those companies that are doing it right. Companies that are crafting strong brand stories are engaging with their customers in a true marketing [...]
A degree in advertising, a beautifully polished LinkedIn profile, glowing recommendation, even years of experience in a traditional marketing role. Is it enough? Probably not. Employers know that the world of marketing has changed. They're looking for evidence that the [...]
The digital marketing space is evolving quickly; marketing tactics grow and die with every new internet fad. A good example is the recent focus on inbound marketing. The push toward creating more content to support the inbound methodology is causing [...]
Google My Business is a significant update for managing your local business on Google Maps and Google+. This online marketing tool is aimed to consolidate the features of Google+ and Places for Business into one easily accessible dashboard. Business owners [...]
Facebook's Start to Success Program gives small businesses an opportunity to work directly with an account manager from Facebook on their Facebook marketing. However, there's a catch. Businesses have to spend at least $50 per day, or approximately $1,400 every [...]
by zverina.com Mark Twain wrote "If I had more time, I would have written a shorter letter". Being brief is hard. With search ads you don't even have a paragraph. You only have 25 characters for a headline, [...]
Your biggest asset for your AdWords account is time -- but many of us have very busy schedules. From fighting rush hour traffic to attending meetings, from squeezing in an hour at the gym to spending time with family; how [...]
by stefan.erschwendner Let's face it; integrated marketing is not a new concept. However, the meaning of integrated marketing seems to be ever changing. While many companies more or less know the meaning of integrated marketing, it's hard to define [...]
Typewriter by thorinside As I sit and write this blog post, there are another 7 posts being written across the table from me. There are posts on marketing automation, website performance, SEO and landing pages. By the time [...]
by mkhmarketing Pinterest. The social media site that is excellent for generating great content and most importantly, driving traffic. So why is it sometimes overlooked by businesses? Simply because some aren't sure how to use the site and just [...]
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