If you work in any wing of any kind of marketing, you are at least familiar with the concept of branding. Its a marketing imperative. You may have even heard/read this quote a few times: Consumers trust brands that they [...]
Via Edgerank Checker When it comes to organic reach: it's not (entirely) you... it's Facebook. Recent data from EdgeRank Checker shows that a Facebook Page's organic reach per fan has declined from 16% in February 2012 to just 6.51% [...]
Social Distribution by tray Were going to assume that, as a business owner, you've already taken the first important step and established yourself on the Internet. Maybe you have a Facebook profile or even a YouTube channel. Whatever it [...]
Steroids by Sam Antonio Photography In my 4 years with SEP I have talked to many of businesses looking to improve search engine rankings; since Google's crackdown on artificial inbound links many of those conversations have shifted to discussing [...]
I have my own little stories on how I got started with all of my favorite social media networks: I couldn't figure out Facebook until Myspace became SO useless that I really had to switch to something else; I couldn't [...]
Sourcing by Richard Lawrence Cohen The internet is a lush sea of information. Search engines are excellent gatekeepers of this information and can undoubtedly help you find an answer to any solution you are looking for. On any [...]
So that's that then. With the recent decree from Matt Cutts stating that guest blogging is "done", reinforced by a manual penalty imposed on the popular blogging community MyBlogGuest, can guest content possibly have a future for online marketing? Well [...]
Content promotion isn't about flinging information into cyberspace and praying it reaches your target audience. Effectiveness of content promotion hinges on strategy. If you don't have a plan, it's time to get started. Set Goals Goal by Foomandoonian Before [...]
Ideas by thecrispone How are you supposed to get ahead of the curve when your keyword strategies are almost identical to your competition? Especially when they've got deeper pockets, a greater amount of staff and considerably more resources. [...]
There are dozens of ways infographics can be displayed both online and offline, but perhaps the most popular format for visualizing information is that of a long, vertical scrolling design. This works perfectly for online sharing and reposting on blogs, [...]
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