Evergreen content is often touted as the holy grail of content marketing. That’s because it’s content that continues to be relevant and brings traffic and attention year in, year out. But many people wonder how easy it is to create [...]
The Empathy Map is one of those tools that’s not only useful to almost every department in a company, but which is also free. You can either draw it yourself, or use an online template - the latter’s especially useful [...]
If someone told you that your startup could cost you nothing to get off the ground, you would think it was a joke. It may sound impossible, but it truly isn’t with careful planning, a pinch of talent, and a [...]
“Most websites don’t have a massive traffic problem; however, every website in the world has a conversion problem.” - Bryan Eisenberg These wise words convey a strong message -- all of us should care about conversion optimization. And there are [...]
Should you add humor to your pay-per-click (PPC) ads, or are PPC ads best left as they traditionally are: concise, informative, and with a straightforward, non-humorous call to action? One side says yes, and another says, not really. Marketing professors [...]
Years ago, optimizing your internal linking was often referred to as "PageRank sculpting" - a term and technique now considered ancient and of no importance, by some. Pagerank Sculpting... The idea was that you could affect how your Google PageRank [...]
Many are the articles that dare to speculate whether SEO and Local SEO in particular have already become obsolete or inadequate to the ever-changing Google search environment. Titles like: “Is SEO Dead?” “Is Technical SEO Only Makeup?” “Do I Still [...]
Google Analytics is configured to record visitor traffic only for a single domain. This is the default setup. This means that when a visitor reaches a website -- example.com -- for the first time, Google Analytics records it as a [...]
With the recent launch of Extended Text Ads (ETAs) by Google, and the fact that you’ll be unable to add or edit older format ads after October 26th, advertisers need to get on board with ETAs. ETAs are the new [...]
Social media services have given journalists new tools to discover hard-to-find sources and identify hot topics. In many ways, this allows for quicker bottom-up reporting, tied less to cyclical events or the agendas of established industry players. Likely, it gives [...]
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