Increasing conversions is one of the most common challenges digital marketing agencies have to deal with. In this how-to article, we will provide you with tried and proven hints on how to considerably raise the number of goal achievements per [...]
Admit it, you’ve definitely dreamed of launching a marketing campaign that will go viral. Every business owner wants to get the boost in popularity such an accomplishment will provide, but only a few manage to succeed. Why? Surprisingly, there isn’t [...]
Building an ecommerce website by itself is not terribly difficult. Building one that customers fall in love with takes a serious effort. More often than not, it involves a great deal of stress, hairpulling, split testing, and trial and error. [...]
I was in a bakery last weekend. Placed on the shelf above the birthday cakes, they had confetti, candles, and snow sprays. It seems obvious that anyone buying a birthday cake is also likely to buy confetti and candles, yet [...]
No matter what, Facebook continues to be a solid source of brand awareness and has now expanded it’s influence into the purchasing funnel. The percentage of consumers that admit having their purchasing choices skewed by a company’s social media post [...]
In this day and age, engagement matters. Your social media content has to do more than catch a person’s eye. If you want it to bring you business, it has to get that person to act. There are a [...]
The end of the year is a great time to evaluate your previous year’s performance and make adjustments to your budgets. While marketing dollars continue to shift toward online channels, some businesses will need to cut back on their [...]
Mobile shoppers make up an enormous percentage of all consumers today, first outpacing desktop users in 2014 according to Comscore. Today this continues to grow at an astounding rate. In 2015, mobile devices accounted for 51% of total daily digital [...]
If you've ever gone on YouTube looking for help hooking up your cable, or fixing a leaky sink, or using a complex piece of software, you've probably experienced tutorial fatigue. Long-winded narrators. Shots that seem to go nowhere. Inexplicable, swooping [...]
Google has been providing us a heads up for many years about the importance of mobile friendliness, so it should not have come as a surprise when Google announced that it is shifting its search index to use the mobile [...]
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