Live streaming has grown significantly in recent years, and Facebook Live and Instagram Live have quickly risen to the top. We’re all visual creatures, but people especially love social live video. Native Facebook videos (meaning ones filmed and streamed [...]
Creating large amounts of valuable content is a universal challenge among marketers. Whether we’re talking about images, articles, blog posts or videos, large quantities sometimes cause a decrease in quality if a marketing department isn’t diligent. And the flipside, [...]
AdWords is an excellent source of high-converting web traffic. I have had colleagues that have used AdWords to generate over 50% of their business for several years. But for marketers without a background in PPC, Adwords can be hard [...]
The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions [...]
Though you may not have thought about it in such specific terms, content marketing is all about psychology. You need to understand who your target audience is, discover what topics and angles will appeal to them most, and then [...]
Growing website traffic is a constant struggle for online marketers and SEO specialists. In most cases, smart and consistent work over months or even years is necessary to win your website a lucrative place on the internet. Only a [...]
For advertisers who want to generate phone calls from their AdWords efforts, there has long been a tough decision about ad formats. You could add a call extension to your ad and get a “Call” CTA added. This meant [...]
Do you ever feel like your marketing campaign is being ignored by your audience? Are you sick and tired of creating marketing campaigns that are not converting? The truth is: It is not only you. Millions of marketers like [...]
If you are running ads on Google then you probably want more customers to visit your business. Local extensions allows you to display your address, a map to your location, or the distance to your business underneath your main [...]
“Give the customer what they want” is a tried and tested method for getting customer engagement and more sales. But what if your customers want something extremely specific? How can you make sure that what you’re showing them is [...]
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