So far in 2017, nearly 70 Macy’s locations are set to be closed. Sears and Kmart are closing 150 stores across the country. Amazon is currently poised to take the throne of the retail industry and Uber has claimed [...]
Email is still one of the quickest and easiest ways to get in front of people. That's why inboxes are flooded with newsletters, notifications and more — inboxes are prime real estate. That's why your messages have to stand [...]
As innovation continues to bloom in the tech world, digital marketers must continue to adapt and innovate to meet client needs. The message is clear: stay on top of these trends (and changes) or risk being left behind! Kleiner, [...]
Let's admit. Developing a quality post takes time. Not just time, but a whole lot of work and some money, too. Now imagine if just a handful of people read that quality post and it vanishes in the content [...]
Developing strong, cornerstone content is one of the most important things you can do when trying to expand your audience, customer base and business online. Not only does great content help you attract high-quality target audience members and establish [...]
We live in an era of robust web-development services. The availability of user friendly content management systems (CMS) such as WordPress enables business owners to create a solid online presence with little or no tech experience. This widespread access [...]
During the summit of 2011, Gartner predicted that by 2020, 85% of all customer interactions with a business wouldn't involve humans. The heavy use of chatbots in social media marketing that started in 2016 might turn this prediction true. [...]
Ad viewability is a major concern for marketers and advertisers. And between ad-blocking and flawed viewability standards (which seemingly get harder to enforce by the day) there is plenty to be concerned about. In addition to worrying about programmatic [...]
Conversion Rate Optimization is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve multiple metrics for your website, but it’s often associated with acquiring new customers, registrations, [...]
Thinking about "doing" video is easy; implementing it can be difficult. Or is it? Here you're going to learn how to create a YouTube video campaign in just 30 minutes. How Long Should Your Video Be? Video platform Wistia [...]
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