Video has already vastly transformed the social media marketing landscape, massively boosting engagement levels and helping brands connect with audiences in a variety of new and often meaningful ways. As bandwidths become greater, mobile internet data gets cheaper and video [...]
Have you noticed that some of your guides and articles perform better than others? They tend to attract more back-links, traffic and shares, and generate more business for you. Some marketers refer to them as link-bait. In the world of [...]
OK Google, why should I be optimizing my website for voice search? Whether your potential customers are asking Google, Siri, Cortana, or Alexa, trust me—you want to be the answer. Google says that 20% of all searches are voice [...]
If you visit any business website, including this one, one thing you'll see a lot of is case studies. But is there any point in including case studies on your website? Here are some of the reasons why all [...]
One of the most profitable modes of income for the online publishers today is the revenues from the ads that they feature on their sites. The publisher-brand bonding is becoming stronger by the day as more and more marketers [...]
Most users want to share their updates with the widest audience. But for business pages, post reach is usually one of the KPIs. The problem is that organic reach for Facebook business pages has recently decreased. The same refers [...]
Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of [...]
Although potential customers are already looking for local businesses online – and there are billions of Google searches each month – they’re unlikely to discover these nearby stores that do not have a solid local presence management strategy in [...]
First introduced in late 2014, featured snippets are usually shown in response to a question based query, and they display content that answers the question. Featured snippets appear at the very top of the search engine results page (SERP), above [...]
It used to be that marketing was separated into distinct channels—online, print, and television. In the past advertisers would market their products or services on these channels. Sales would increase but the problem was being unable to glean conversion [...]
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