How Social Commerce is Changing eCommerce
Social commerce is changing the eCommerce Industry because it’s changing consumer behavior on social platforms. It’s now easier than ever to go from liking a bag on Instagram to buying a bag on Instagram.
Top Video Marketing Techniques in 2018
As broadband connections get more affordable and widespread and the quality of mobile Internet grows, video content becomes an integral part of the online experience – and it means that video marketing also becomes an inherent part of marketing [...]
5 Tips To Keep On Creating Great Content In The Same Niche For A Long Time
Part of being a successful blogger isn’t just finding the right niche, but being able to continue creating great content for this same niche over the long haul.
Mining PPC Search Query Data: 3 Filters Every Account Can Use
Every PPC advertiser on AdWords or Bing Ads is sitting on a gold mine of data; the search query report (SQR) or search terms report. Appropriately mining this data can increase revenue, improve conversion rates & help you better [...]
What You Need to Know About The GDPR: How It May Affect Your Business
The GDPR is a giant leap forward for online rights. Not only is it about keeping individual data safe and secure, but it’s about firms and companies taking responsibility for their hand in possible data leaks. So, how will [...]
Content-First: the Enemy of Design-first?
You found the question counterintuitive…right, especially when the online gurus are heavily favoring content-first approach as their go-to strategy for website development process. The most touted payoff of content-first approach is that it fast tracks the website development process. [...]
How Millennials Consume Content (& How to Better Engage Them)
With an annual spending power projected to hit $1.4 trillion by 2020, it’s no wonder millennials are a hot topic for marketers all over. More than ever, businesses must tailor their content strategies to appeal to millennials—but how do [...]
Empathetic Websites: Knowing Your Customers Through User Personas
More and more eCommerce providers rely on a personalised user experience for their customers. The best example of a wide and far reaching user experience is the fashion industry. There are now 52 seasons a year instead of four [...]
Competitor Link Analysis: Outsmart Your Competition
This link building technique involves observing what your competitors are doing, understanding their strategy, and then applying the same to acquire the links that they have got. Once you have got their links, you could be in a far [...]
3 Core Psychological Reasons Nobody Is Clicking Your CTA
The call to action is the critical point in a lead’s journey from a member of the audience to becoming a customer. It is the central bottleneck of your business, the place where the action takes place. Nowhere in [...]
