The nature of business is the strong survive and the weak fold, or give up and try something different. But there’s gold in the millions of links to non-trading businesses that smart marketers and companies in the same area [...]
Inbound marketing or content marketing as it’s interchangeably called, has been enjoying its day in the sun for a few years now. Recent figures from Marketing Charts shows that 86% of B2C companies and 91% of B2B companies actively [...]
Last March, Google’s new Search Liaison Danny Sullivanconfirmed a “broad core algorithm update”. Although his tweets were typically vague as to the particulars, the search community has broken it down into two major areas, which I will explore in [...]
Technology will keep on transforming the way humans live - we all get that. Ecommerce changed the way we shopped, SEO changed the way we searched and consumed information, and now, voice is changing the way we engage with [...]
A study from 2017 revealed 57 percent of all online traffic now comes from mobile devices. In response to the significant shift, Google announced it would develop Mobile First Indexing. The index makes mobile content the first thing Google [...]
If you aren't able to capitalize on your video, it can be wasted money -- but without video marketing, you can't catch up to the competition. How can you make sure your first video marketing campaign is a success? Read more...
Feeling lost! Ain’t you? After all, you have marshalled your mind, money, and matter into creating those stupendous online ad campaigns, only to cold-shouldered by dismissive conversion rates. So, where did things actually go wrong? Why are your online [...]
Being an online entrepreneur often comes with the determination to dominate your niche. Expertise, experience, and a keen ability to research greatly contribute to this goal. So does having an eye for detail. However, SEO is by far one [...]
Pinterest is a powerful platform for marketers and business owners — in fact, 69% of people browsing Pinterest find an item they purchase or plan to buy, compared to just 40% of people browsing Facebook. Marketers are wise to [...]
Structured data is a way of providing better context for Google, so it can read what is on your page and better understand it. It includes multi-platform supported markup to let you add a lot of important indexable information, [...]
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