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Tag: analytics

How to Deal with Google Encrypting All Keyword Data

November 5th, 2013 | by Zain Shah
google update

Has Google’s recent announcement of encrypting all keyword data caused you to have sleepless nights? You are not alone. The…

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Posted in Analytics & ROI Analysis, Inbound Marketing, Marketing, SEOTagged analytics, Google, google analytics, SEO2 Comments

What Marketing Stats Should You Measure for Your Next Campaign?

October 11th, 2013 | by Unmana Datta

How do you decide what metrics to measure for your marketing campaign? You know your overall goal is to get…

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Posted in Analytics & ROI AnalysisTagged analytics, funnel, marketing

4 Ways to Turbocharge Your AdWords Analysis Skills

October 9th, 2013 | by Alan Mitchell
The Helm

1. Look beyond the conversion It’s not all about conversions. I often use the 200 clicks rule as a general…

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Posted in PPCTagged adwords, analytics, Google, PPC1 Comment

How To Use Your Analytics To Distill The Best Topics For New Posts

September 30th, 2013 | by Marcela De Vivo

Finding topics for blog posts and social media posts can be really difficult for many individuals and small businesses. This…

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Posted in Analytics & ROI AnalysisTagged analytics, Blogging, Content

How to Dissect your Blog Writing Data to Find New Sub-Topics

September 4th, 2013 | by Maciej Fita

When you look at the analytics of your blog, you see what blog topics were the most popular for the…

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Posted in Analytics & ROI Analysis, ContentTagged analytics, Content

Advanced Google AdWords Keyword Research for Non-Ecommerce Websites

July 25th, 2013 | by Alan Mitchell

Did you know you can now have up to 3 million keywords in your Google AdWords account? As of October…

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Posted in PPCTagged adwords, analytics, Google, google analytics, howto, Keyword Research, keyword tool, PPC, search queries, theme analysis, tool, tools3 Comments

Actionable Ideas For Custom Variables in Google Analytics

July 18th, 2013 | by Ed Baxter

As always with Google Analytics, it’s only when you start using the more advanced and hidden away features such as…

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Posted in Analytics & ROI AnalysisTagged analytics, custom variables

10 Things To Track Using Google Analytics Custom Variables

July 8th, 2013 | by Matt Janaway

Google Analytics is an invaluable asset for any web marketing team. There are some amazing things you can do in…

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Posted in Analytics & ROI AnalysisTagged analytics, custom variables, howto6 Comments

Google To Revolutionize Mobile Marketing With Cross-device Analytics

May 30th, 2013 | by Rob Lindsay

If youve ever wondered what role mobile plays in your website conversions, or how it assists with desktop conversions then…

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Posted in Analytics & ROI AnalysisTagged analytics, google analytics, mobile1 Comment

7 Practical Uses for Your Google AdWords Search Query Data

April 26th, 2013 | by Alan Mitchell

Chances are you’re underutilizing your Google AdWords search query data. One of the most valuable reports available to PPC advertisers…

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Posted in PPCTagged adwords, analysis, analytics, Google, Google Adwords, long tail, PPC, search queries, search query report, SEO2 Comments

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