Has Google's recent announcement of encrypting all keyword data caused you to have sleepless nights? You are not alone. The latest breaking news (along with Hummingbird and Penguin 2.1) has caused quite a stir in the on-line marketing community. There [...]
How do you decide what metrics to measure for your marketing campaign? You know your overall goal is to get say, 100 leads, or 30 new customers. But what else do you need to measure? Let's take it step by [...]
1. Look beyond the conversion It's not all about conversions. I often use the 200 clicks rule as a general rule of thumb to decide whether a keyword, ad, or search query is performing, with the theory that if no [...]
As always with Google Analytics, it's only when you start using the more advanced and hidden away features such as custom variables do you really start to get true value out of it. Although we can analyse and learn a [...]
Google Analytics is an invaluable asset for any web marketing team. There are some amazing things you can do in Analytics which might not appear so obvious at first. Once you discover the potential of custom variables you will be [...]
Chances are you're underutilizing your Google AdWords search query data. One of the most valuable reports available to PPC advertisers is the Google AdWords search query report. It allows you to see the searches people type into Google before they [...]
Google Analytics is a powerful, easy to use tool that allows website owners to measure how visitors interact with their website. It gives fresh insights on website traffic, traffic sources, and provides webmasters a method to measure sales and conversions. [...]
A few months ago, I wrote about how to effectively work with a PPC long-tail when the long tail is too long. Using the cleaning services industry as an example, I showed how targeting thousands of combinations of location + [...]
The out-of-the-box SEO (organic search) reports in Google Analytics a very limited and provides little insigths beyond the top-level KPI's. However if you take advantage of the Google Analytics Custom Reports you are able to pull out very valuable and [...]
If you don't know ubersuggest, click the link & bookmark this tool. It might come in handy in the future. You can use it for many things: Find negative keywords for your PPC campaigns Find relevant keywords for your keyword [...]
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