Managing large sites is challenging. There is a lot to deal with, from the technical quirks of the content management…
Finding Google Analytic’s Zero’s; How To Find Pages Without Traffic

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Managing large sites is challenging. There is a lot to deal with, from the technical quirks of the content management…
You may have installed Google Analytics on your site and spent time poring over the multitude of reports that it…
You put time and effort into your marketing. So why are your sales lower than you’d expect? If your answer…
Even if you’re not a Google Analytics pro, you can set up a dashboard that lets you check in on site health, so you can make sure you’re on track for success. Here are some tips for setting up dashboards and configuring reports in Google Analytics….
Your own site analytics provide a wealth of data Google’s PPC tools hide from sight.
Here’s how to use that data to start a PPC campaign or to improve the ones you’re already running….
If (like many sites) you’re making money both from selling a product and from selling ad impressions on the site, you’ll need to help your ad sales team hit their traffic numbers while making sure you’re growing product sales. That’s why in addition to metrics like visits, page views, and (of course) revenue, you should measuring your net revenue per visit over time….
The process is not complicated. First, you need to make sure that you track your efforts. Second, you need to collect data. And third, gather valuable lessons for your business….
Now that you’re communicating, it’s time to find out whether it’s actually helping and, if so, how much….
“He uses statistics as a drunken man uses lampposts – for support rather than for illumination.”…
Both Google and Bing have indicated that your sites bounce rate can affect your rankings in the SERPs (how much is a separate issue). This has caused some confusion among website owners, chiefly because what constitutes a bounce means different things to different people (and different analytics platforms). Lets talk about bounce rate, what it means and when a bounce will and will not affect your rankings….