Managing large sites is challenging. There is a lot to deal with, from the technical quirks of the content management…
Finding Google Analytic’s Zero’s; How To Find Pages Without Traffic
Tag: analytics
How to Use Analytics to Understand What Your Visitors Don’t Want
You may have installed Google Analytics on your site and spent time poring over the multitude of reports that it…
Why Do I Have No Sales? Google Analytics Answers (A Case Study)
You put time and effort into your marketing. So why are your sales lower than you’d expect? If your answer…
This Is How You Easily Setup Actionable Google Analytics Dashboards
Even if you’re not a Google Analytics pro, you can set up a dashboard that lets you check in on site health, so you can make sure you’re on track for success. Here are some tips for setting up dashboards and configuring reports in Google Analytics….
4 Steps to Use Organic Keyword Data to Build & Improve Converting PPC Campaigns
Your own site analytics provide a wealth of data Google’s PPC tools hide from sight.
Here’s how to use that data to start a PPC campaign or to improve the ones you’re already running….
Measure Search Marketing Efficiency Beyond ROI With Net Revenue per Visit
If (like many sites) you’re making money both from selling a product and from selling ad impressions on the site, you’ll need to help your ad sales team hit their traffic numbers while making sure you’re growing product sales. That’s why in addition to metrics like visits, page views, and (of course) revenue, you should measuring your net revenue per visit over time….
How To Use Analytics To Determine How You Are Doing With Social
The process is not complicated. First, you need to make sure that you track your efforts. Second, you need to collect data. And third, gather valuable lessons for your business….
Tracking Social Efforts – Analytics Beyond the Link Shortener
Now that you’re communicating, it’s time to find out whether it’s actually helping and, if so, how much….
Using Statistics For Illumination Rather Than For Support
“He uses statistics as a drunken man uses lampposts – for support rather than for illumination.”…
When Bounces Affect Your Rankings
Both Google and Bing have indicated that your sites bounce rate can affect your rankings in the SERPs (how much is a separate issue). This has caused some confusion among website owners, chiefly because what constitutes a bounce means different things to different people (and different analytics platforms). Lets talk about bounce rate, what it means and when a bounce will and will not affect your rankings….
