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Tag: analytics

Finding Google Analytic’s Zero’s; How To Find Pages Without Traffic

July 12th, 2012 | by Anthony Contoleon
No Traffic

Managing large sites is challenging. There is a lot to deal with, from the technical quirks of the content management…

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Posted in Analytics & ROI Analysis, ContentTagged analytics, google analytics, howto1 Comment

How to Use Analytics to Understand What Your Visitors Don’t Want

June 14th, 2012 | by Elizabeth Madeley

You may have installed Google Analytics on your site and spent time poring over the multitude of reports that it…

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Posted in Analytics & ROI AnalysisTagged analytics, howto5 Comments

Why Do I Have No Sales? Google Analytics Answers (A Case Study)

June 4th, 2012 | by Aviva Blumstein
non brand keyword report all with bounce rates between 60% and 100%

You put time and effort into your marketing. So why are your sales lower than you’d expect? If your answer…

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Posted in Analytics & ROI AnalysisTagged analytics, howto

This Is How You Easily Setup Actionable Google Analytics Dashboards

May 14th, 2012 | by Ruth Burr

Even if you’re not a Google Analytics pro, you can set up a dashboard that lets you check in on site health, so you can make sure you’re on track for success. Here are some tips for setting up dashboards and configuring reports in Google Analytics….

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Posted in Analytics & ROI AnalysisTagged analytics, dashboard, howto, social, tool

4 Steps to Use Organic Keyword Data to Build & Improve Converting PPC Campaigns

March 21st, 2012 | by Alan Mitchell

Your own site analytics provide a wealth of data Google’s PPC tools hide from sight.

Here’s how to use that data to start a PPC campaign or to improve the ones you’re already running….

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Posted in PPCTagged 4, analytics, howto, listpost, organic, PPC, steps3 Comments

Measure Search Marketing Efficiency Beyond ROI With Net Revenue per Visit

February 27th, 2012 | by Ruth Burr

If (like many sites) you’re making money both from selling a product and from selling ad impressions on the site, you’ll need to help your ad sales team hit their traffic numbers while making sure you’re growing product sales. That’s why in addition to metrics like visits, page views, and (of course) revenue, you should measuring your net revenue per visit over time….

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Posted in Analytics & ROI AnalysisTagged analytics, net revenue per visit, ROI, sep3 Comments

How To Use Analytics To Determine How You Are Doing With Social

February 23rd, 2012 | by Lyena Solomon

The process is not complicated. First, you need to make sure that you track your efforts. Second, you need to collect data. And third, gather valuable lessons for your business….

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Posted in Social Media MarketingTagged analytics, social9 Comments

Tracking Social Efforts – Analytics Beyond the Link Shortener

February 9th, 2012 | by Gabriella Sannino

Now that you’re communicating, it’s time to find out whether it’s actually helping and, if so, how much….

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Posted in Social Media MarketingTagged analytics, social

Using Statistics For Illumination Rather Than For Support

January 24th, 2012 | by Glenn Friesen

“He uses statistics as a drunken man uses lampposts – for support rather than for illumination.”…

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Posted in Analytics & ROI AnalysisTagged analytics, stats

When Bounces Affect Your Rankings

December 28th, 2011 | by Ruth Burr

Both Google and Bing have indicated that your sites bounce rate can affect your rankings in the SERPs (how much is a separate issue). This has caused some confusion among website owners, chiefly because what constitutes a bounce means different things to different people (and different analytics platforms). Lets talk about bounce rate, what it means and when a bounce will and will not affect your rankings….

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Posted in PRTagged analytics, bounce rate, SEO4 Comments

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