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You’re hoping you’re driving folks to your business and wisely spending your valuable time. But how do you really know? In order to determine the impact your social media efforts are making, you need to create a social media monitoring plan….
A quick look at 5 tools that will help locate, track, and analyze trends relative to your web marketing strategy. These tools range in scale and price….
Numerous studies show that by simply reducing the time it takes a web page to load, you can dramatically improve the overall experience for the user….
It’s time to look deep within your site and ask the tough questions. It’s time to give your site a bit of Analytics therapy….
Managing large sites is challenging. There is a lot to deal with, from the technical quirks of the content management…
Even if you’re not a Google Analytics pro, you can set up a dashboard that lets you check in on site health, so you can make sure you’re on track for success. Here are some tips for setting up dashboards and configuring reports in Google Analytics….
Your own site analytics provide a wealth of data Google’s PPC tools hide from sight.
Here’s how to use that data to start a PPC campaign or to improve the ones you’re already running….
If (like many sites) you’re making money both from selling a product and from selling ad impressions on the site, you’ll need to help your ad sales team hit their traffic numbers while making sure you’re growing product sales. That’s why in addition to metrics like visits, page views, and (of course) revenue, you should measuring your net revenue per visit over time….
“He uses statistics as a drunken man uses lampposts – for support rather than for illumination.”…
Both Google and Bing have indicated that your sites bounce rate can affect your rankings in the SERPs (how much is a separate issue). This has caused some confusion among website owners, chiefly because what constitutes a bounce means different things to different people (and different analytics platforms). Lets talk about bounce rate, what it means and when a bounce will and will not affect your rankings….
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