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Tag: analytics

Creating a Social Media Monitoring Plan

July 25th, 2012 | by Chris Marentis

You’re hoping you’re driving folks to your business and wisely spending your valuable time. But how do you really know? In order to determine the impact your social media efforts are making, you need to create a social media monitoring plan….

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Posted in Analytics & ROI Analysis, Social Media MarketingTagged analytics, measure, social, tracking

5 Tools to Ratchet Down on Social Trends

July 23rd, 2012 | by Kevin Adams

A quick look at 5 tools that will help locate, track, and analyze trends relative to your web marketing strategy. These tools range in scale and price….

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Posted in Analytics & ROI Analysis, Social Media MarketingTagged 5, analytics, listpost, social, tools, tracking2 Comments

Why should businesses pay attention to the new Google Analytics site speed report?

July 20th, 2012 | by Francis Santos

Numerous studies show that by simply reducing the time it takes a web page to load, you can dramatically improve the overall experience for the user….

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Posted in Analytics & ROI AnalysisTagged analytics, speed4 Comments

Analytics Therapy: How To Find (And Deal With) The Really Crappy Stuff On Your Site

July 20th, 2012 | by Andy Crestodina

It’s time to look deep within your site and ask the tough questions. It’s time to give your site a bit of Analytics therapy….

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Posted in Analytics & ROI AnalysisTagged analytics2 Comments

Finding Google Analytic’s Zero’s; How To Find Pages Without Traffic

July 12th, 2012 | by Anthony Contoleon
No Traffic

Managing large sites is challenging. There is a lot to deal with, from the technical quirks of the content management…

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Posted in Analytics & ROI Analysis, ContentTagged analytics, google analytics, howto1 Comment

This Is How You Easily Setup Actionable Google Analytics Dashboards

May 14th, 2012 | by Ruth Burr

Even if you’re not a Google Analytics pro, you can set up a dashboard that lets you check in on site health, so you can make sure you’re on track for success. Here are some tips for setting up dashboards and configuring reports in Google Analytics….

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Posted in Analytics & ROI AnalysisTagged analytics, dashboard, howto, social, tool

4 Steps to Use Organic Keyword Data to Build & Improve Converting PPC Campaigns

March 21st, 2012 | by Alan Mitchell

Your own site analytics provide a wealth of data Google’s PPC tools hide from sight.

Here’s how to use that data to start a PPC campaign or to improve the ones you’re already running….

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Posted in PPCTagged 4, analytics, howto, listpost, organic, PPC, steps3 Comments

Measure Search Marketing Efficiency Beyond ROI With Net Revenue per Visit

February 27th, 2012 | by Ruth Burr

If (like many sites) you’re making money both from selling a product and from selling ad impressions on the site, you’ll need to help your ad sales team hit their traffic numbers while making sure you’re growing product sales. That’s why in addition to metrics like visits, page views, and (of course) revenue, you should measuring your net revenue per visit over time….

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Posted in Analytics & ROI AnalysisTagged analytics, net revenue per visit, ROI, sep3 Comments

Using Statistics For Illumination Rather Than For Support

January 24th, 2012 | by Glenn Friesen

“He uses statistics as a drunken man uses lampposts – for support rather than for illumination.”…

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Posted in Analytics & ROI AnalysisTagged analytics, stats

When Bounces Affect Your Rankings

December 28th, 2011 | by Ruth Burr

Both Google and Bing have indicated that your sites bounce rate can affect your rankings in the SERPs (how much is a separate issue). This has caused some confusion among website owners, chiefly because what constitutes a bounce means different things to different people (and different analytics platforms). Lets talk about bounce rate, what it means and when a bounce will and will not affect your rankings….

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Posted in PRTagged analytics, bounce rate, SEO4 Comments

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