For marketers and SEO people, duplicative, badly-written content is hurting us, because it makes it more difficult for our audience to see the good stuff (ours, of course). So here’s a list of what-not-to-do that I, on behalf of all of us, am pleading you to follow….
Tag: Content
9 Tips for Content Creation in a Post-Penguin World
In the wake of Penguin, thousands of low-quality links have been completely devalued. Your deep, unique, high-quality content is the best tool you have to build links back to your site – and the way to do that is to make it as linkable and shareable as possible….
How To Write Great Copy – Part Two
An article needs to be compelling and of a high quality. But of course the question is how do I write such an article?…
How To Develop A Content Strategy
A content strategy is what drives your marketing content, and outlines a method to the madness.
Here are some of the things you should lay out in your content strategy….
Writing Frugally: How To Get Quality & Quantity At The Lowest Cost
The key in creating any content for your business, no matter what the industry, is to put the emphasis on quality. However, when you’re working on a tight budget, hiring a quality freelancer or agency can be out of the realm of possibility. So what can you do?…
3 SEO and SEM tips on non-english site versions
“Going international” unfortunately isn’t easy. Translating the corporate website is not enough. Based on extensive experience helping companies enter the…
How To Keep Your Website’s Content Fresh
Rewriting static pages every month to provide the search engines with fresh content doesn’t make a lot of sense, but there are plenty of others ways you can publish new content to your site in order to keep the search spiders interested….
When Do New and Old Pages Outrank The Other?
As Google simply puts it, old and newly created documents “may be more favorable” than the other. The question is when….
The Art of Driving Content: Speed vs. Quality
When you rush into things you tend to overlook details that matter. Like riding a motorcycle 90 MPH into a…
Five Things to do to Bring Your Writing into 2012
Writing is hard. Even if you’re the most talented writer in the universe, crafting words into coherent sentences that are able to evoke and shape peoples thoughts and opinions, words that entertain, elate, or thrill? Its hard to do, and even harder to do on demand. No one will tell you this more than a copywriter, especially one who writes for the SEO industry. Finding the time, energy, focus, and ability to craft something you can actually be proud of, and which can be placed on a high power blog? Its not easy….