Everyone has to go through it once, whether it's for school, work, or even if it's something you personally enjoy, we all have to create a blog post. Okay maybe not a blog post but we do have to write! [...]
Businesses will frantically look around for new consumer behavior trends. Will the mobile be the future of the web? How will mobile consumption patterns evolve? What products and services are making it to the top of the consumer mind share? [...]
The shear number of online marketing tools available at your fingertips can be pretty overwhelming. Developing a content marketing plan to increase authority, web traffic and leads is a critical step to take with any of your online marketing efforts. [...]
Pinterest is great for photogenic businesses. Some businesses are just naturally pinnable: clothing retailers, photographers, and any business that works with food has learned this already. They can just read about how to use Pinterest for business and get [...]
The internet is a funny place. An SEO concept that "works" comes to light and those adopting online marketing strategies jump onto it like a trampoline. Some SEO strategies phase out; posting on article directories for instance. The majority of [...]
Today, content is the strong hold of online presence. Businesses use content to inform, educate, persuade, convince, and entertain. In most cases (more than we care to admit) content sells. Admittedly, it's hard to create good content because of multiple [...]
"Bazinga!" Anna's exclamation caught me off-guard as we entered the Warner Brother's "Television Out of the Box" exhibit at the Paley Center for Media. She pointed towards an over-sized mug in the gift shop. The Big Bang Theory. We explored [...]
Even before content marketing became all the rage, one particular form of content marketing has been already making rounds for quite a long time, and that form is ebook marketing. Ebooks have been used since early days of online marketing [...]
In an interview I did with link building expert Eric Ward, he and I discussed whether the Google Penguin update would make site owners pay serious attention to their link building efforts. After all, recovering from a penalty is no [...]
We see it all over the place. People throwing around their page fan counts or even post tweet counts like they're some kind of badge of honor. The bigger they are, the better they [want you to think] they are. [...]
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