Whether you are a seasoned marketer or a newcomer to the field, you have to understand what's trending this year in order to chalk out an effective campaign for 2014. Facebook has grown exponentially and is now much more than [...]
The rules of social media change all the time. The plan that works one year might flop the next. The past year is no exception, as some creative marketers created campaigns that cemented the importance of some rules, and even [...]
As 2014 quickly approaches, many are just now creating their Facebook pages and thinking about using the social network to build their brand and market their services. Others who may already be established are also looking to start anew in [...]
Have you considered Facebook Groups for business? You should! photo credit: Kris Olin via photopin cc We hear a lot about Facebook Pages for business brands. Many business brands develop and nurture a Facebook Page. They assure quality [...]
Social media, in terms of business use, is a valuable tool that entrepreneurs can use to communicate with consumers, specifically the audience that they are targeting. There are many different platforms of social media that can be used by both [...]
Successful marketing campaigns that integrate social media have to grab an audience enabling them to engage with the brand but most importantly they need to be unique. Many brands have tried and failed with social media marketing but there have [...]
So you've been working hard on your company's blog for months. You've been posting interesting, insightful articles, linking to great resources all over the web and even writing the occasional guest post for some added promotion. Everything's been going great [...]
Having managed a portfolio of social media campaigns for businesses of all sizes and types, I still continue to get asked by business owners "why should my business be on Facebook?". I answer this question with this analogy. As a [...]
In December of 2012, Facebook began its second test of Facebook Collections, a system allowing retailers the option of adding "Add," "Collect" or "Wishlist" buttons to products in their newsfeed posts. The December round of testing seemed to focus on [...]
Facebook has launched what CEO Mark Zuckerberg calls Facebook's "third pillar", after Timeline and News Feed; Facebook Graph Search. The tool, a search engine really, indexes all the information on Facebook, from photos posted to things liked. It filters that [...]
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