International SEO? Forget About The Big Brands And Do This Instead
You’re about to create the international strategy for your company/client, the first thing you might do is research successful international companies. STOP right there!
A Look Back at the Evolution of SEO in 2011
These are just a few of the big changes to happen to SEO in 2011. What other changes/updates do think will ripple outward into 2012?
When Bounces Affect Your Rankings
Both Google and Bing have indicated that your sites bounce rate can affect your rankings in the SERPs (how much is a separate issue). This has caused some confusion among website owners, chiefly because what constitutes a bounce means different things to different people (and different analytics platforms). Lets talk about bounce rate, what it means and when a bounce will and will not affect your rankings.
The Website Redesign Process for SEO, Part 1: Goals
When you hear the word "redesign" you mostly likely feel a wave of anxiety come crashing onto you as you think about the upcoming battles you'll have with coworkers, the enormous time investment, and of course the work itself to make it successful. Take a deep breath and let's take this one step at a time. We'll be walking through six steps in total for this redesign process, focusing today on step 1, Goals.
Assessing Your Freshness Factor
Criteria that could play a role in the 'freshness factor' for Google's recent update
4 Ways to Link Build Without Asking for a Link
Iit's important to remember that there are other methods of link building out there besides the traditional blogger relations-style pitch. For example, here are four ways for you to link build without ever having to ask for a link.
Beliebing in your SEO Campaign
You don’t have to become a Belieber to enhance your SEO campaign, but finding something as popular in your line of business as ‘Justin Bieber’ is with millions across the world and using it in the methods mentioned above week in, week out, could be the start of a whole new level of SEO success.
Keyword Syncretism: How To Abandon The One True Keyword & Live In The Real World
Like so many, when I first started in SEO, I thought of a short list of keywords as the central point for which all marketing efforts should revolve -- my one-true-keyword was the "sun" my work revolved around. The flaw in this thinking, I found, is not in the solar system model; but in the quantity of suns for which my efforts were revolving.
6 Surprising Mistakes Many SEO’s Make
Any SEO will sympathize with these; I'm sure at least one of these will ring a bell, if not more of them. We need to stay updated and stay smart. SEO, link building, is not a numbers game; its not that simple. It is our job to protect our clients and give them the best of our services, sometimes that means changing our habits and learning from scratch, but that's just what we do.
Yahoo Retires Site Explorer
A tool shuts its doors, an era ends.
