If you are working with a client, or running your own campaign with a low budget then I would say the first thing to do is get realistic. You’re not going to be able to compete with large brands spending tens of thousands. Instead, it’s more about finding the areas in which you can improve and make a difference.
The opinions on how to deal with it vary, but the truth is there are different types of duplicates and the ways to solve the issue are sometimes different.
Among these add-ons are a variety of SEO tools that provide built-in metrics designed to make lighter work of climbing or looking at those rankings. If your business depends on Search Engine Optimization, these tools could make your life easier.
In order to give these features a realistic test I took a blog post that I had posted on my own website, which ranked of 58 for "Facebook SSL requirement". I modified the title, description, and text based on the results from Yoast's suggestions. Ten days later I ranked 26 for that same phrase.
Depersonalizing your search results helps staying consistent in your SEO ranks reporting. Here's how you can depersonalize Google results using the tools and techniques below.
Like many people I hit the forums and blogs to find out why my site had been targeted. I soon found Google's new guide on creating quality websites and like most people read the advice and in a haze of self righteous denial said "my site is quality!" and ignored the advice.
If you’re pondering a change, here’s my list of pros and cons to help you make your own decision – as well as some strategies I’ve used in the past to try to ameliorate the cons.
An essential library of resources to help you make the most of your SEO efforts today
Too many times, people unfamiliar to SEO think it’s all about selecting a keyword that drives traffic and then plopping it all over a web page. That is an oversimplified understanding of SEO. There are, of course, more steps involved in the process. First, you must research which keywords you can realistically rank for and then optimize your web pages accordingly.
When it's much easier to simply post a link to Facebook than it is to blog about a photo or video or interesting article, will the search engines see this as a critical time to shift the way they rank websites and will social interaction suddenly become the “go to” for higher rankings?
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