Some businesses hesitate to ask clients to prepare a testimonial but testimonials are one of the best ways to boost your online credibility, both for products and services. Video testimonials? Doubly so. When posted on social media networks [...]
Why is listening in social media so important? Any good business motivation book will eventually include text like, "every good conversation starts with good listening." According to Peter Drucker: "The most important thing in communication is to hear [...]
All-in-one social media management tools that make putting analytics to work easier. Take a look at the features for yourself and see which tools offer the greatest advantages for your needs.
Social media is about the relations with your customer. It's not about the tools but about what you do with them.
Even when it was first experiencing the throws of being a new, rapidly growing business, Twitter was already in trouble. Despite a massive spike in new registerations on the site during the site's infancy, there was a big problem: nobody [...]
How to quickly optimize website page titles to generate more links through social sharing. In fact, in most cases, you can make this one simple change in less than 30 seconds.
Social media is one of the most popular and recommended marketing tactics online. Almost all marketers recommend social media as a starter marketing tactic. But I believe social media is way overhyped, especially for new webmasters or anybody without a [...]
Banks are institutions based on transactions and currency. You make deposits, withdrawals and even invest in your future using a bank. There are risks involved as well as pay-offs. Social media for business (and personal) operates in much the same [...]
Some Social Media Monitoring tools are too expensive for small businesses and personal use. Here's a 10-Step Process on how to set up your own listening tool.
I recently compiled the results of a Twitter direct marketing campaign whose goal was to drive traffic to a single retail location. I call it a direct campaign because our strategy was not about mass broadcasting. Instead we were using [...]
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