I recently compiled the results of a Twitter direct marketing campaign whose goal was to drive traffic to a single retail location. I call it a direct campaign because our strategy was not about mass broadcasting. Instead we were using [...]
For those in SEO and Internet Marketing it can be tough to stay up to date with all the changes that Google is making, all the changes Bing makes, the importance of Social Media – and so on and so [...]
For marketers who want to get out of endlessly discounting their product to their best customers, here are 8 ways to use Social Media and non-monetary rewards for your best customers: those that will recommend you to their large social networks. Examples include KLM, Starbucks and small businesses.
BlueGlass Panel Session on Online Communities. Moderated by Chris Winfield. Panel consisted of Drew Curtis, CEO at Fark.com, Tamar Weinberg, Author of 'The New Community Rules', and Cameron Olthuis, Director of Audience Development at Clicker.com. Narrated by me, Thos Ballantyne, pest control guy.
What the core of social media marketing is really about.
Followers on Twitter: it's about quality first. But that only means increasing your follower count is harder -- not easier. How to effectively go about getting more Twitter followers.
There's been lots of hype on two new marketing services: Groupon and Foursquare. If you're a marketer which should you try? This post offers some advice for businesses and marketers based on user experience and research emerging from around the online world.
People are spending more time on social sites than search engines. Here are 8 tips and tricks to build your following on Twitter.
Consumers are armed with remotes, a mouse, sharing tools and Facebook like buttons. So if you want your Social Media marketing message to appear in their news stream you need to make sure your business is likeable. This 10 point checklist lets you score how likable your company is.
We often work with small to medium sized businesses that have little or no experience with the Internet and have no idea where to begin. Indeed stepping into the web ether with no clear plan can be incredibly daunting for [...]
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