When it comes to social media sites such as Twitter, getting your audience engaged is the key to success. If you are using Twitter, you know that users decide whether to follow or not to follow people. And, they decide [...]
Image by Anirudh Koul There are a variety of factors that affect the performance of a companys website and overall online presence. Search engines give credit to relevancy (using similar keywords in your meta descriptions, title tags and [...]
While the idea was once balked at, more and more companies are realizing the value of running paid social media campaigns. Whether to promote an event, create buzz around a product launch, or increase brand awareness, paid social media marketing [...]
Local Store by Dale L Puckett The continuous rise in time spent on mobile devices by on-the-go consumers has a direct relationship with how individuals relate to and engage their local community; specifically businesses in their immediate area. [...]
Pinterest by colleengreene Does your online marketing checklist look something like this? Facebook, check. Twitter, check. Instagram, check. Blog, check. Pinterest ... Pinterest? Pinterest is one of the fastest growing social networking sites - between May 2012 and May [...]
Early socialising by Alex E. Proimos While I'm partial to David Fincher, The Social Network gives off the impression that social media started with Facebook, which isn't the case. In fact, it wasn't even the first "modern" social media [...]
When I was asked to write this blog I had obviously heard of Snapchat but I didn't have an account yet. Realizing I would need the app to get a better understanding of the platform, I went to the App [...]
Many times at conventions or other industry events I meet or talk with people that I would consider influencers in our industry. Keeping track of them for future engagement though seems to be a problem for me. While I was [...]
When looking at new approaches to online marketing, its important not to blindly chase an unknown demographic on an unknown platform. This is especially important as it relates to social networks. Each network has its own features and strengths that [...]
Effective social media engagement means a happily ever after customer relations. How can you entice your target audience to hold on to your SMM engagement ring? 23 No-Fail Tactics for a Sticky Social Media Engagement Ring Get visual with it! [...]
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