In my last post here, I wrote about defining your target audience and making sure your marketing content is targeted to them. I mentioned that you should analyze your website visitors and social media followers to see if the audience [...]
Social media, in terms of business use, is a valuable tool that entrepreneurs can use to communicate with consumers, specifically the audience that they are targeting. There are many different platforms of social media that can be used by both [...]
The Importance of Making a Great First Impression Your website is often the first point of contact for potential clients/customers and we all know how important it is to have a professional looking website with great functionality that is user [...]
Google's vision of the internet is a simple one. It should be chock full of useful and informative content, which is designed to engage with the reader and preferably, be the kind of content that people want to share. Google [...]
Social media has been around for quite some time, so by now we've pretty much heard every advice in the book. Tips like using hashtags, pinning stuff, and (my personal favorite) "engaging" with users have been written and re-written about [...]
With all the updates Google applies to its search engine's algorithms, the one constant throughout the years that greatly contributes to a site's rankings is having quality links. The only thing that keeps changing is the definition of a quality [...]
If you're reading this, you're bound to have one goal in common. Whether you call it inbound marketing, content marketing or any other marketing under the sun, the ultimate goal is to attract the attention of an audience. Photograph by [...]
Hashtags are searchable labels for web content on social media sites. Although hashtags initially gained popularity on Twitter, today they are frequently used on other major social media sites such as Facebook, Google+, and Pinterest. Adding a hashtag to a [...]
Inc. magazine and The Guardian each ran articles this summer with bold headlines reading, "SEO is dead..." Don't you believe it. To paraphrase Mark Twain, "the reports of SEO's death have been greatly exaggerated." Search engine optimization is still important. [...]
Lead nurturing is the acknowledgement of, and investment in, new and existing business opportunities with the intention of developing a loyal following and encouraging repeat business. This kind of relationship marketing relies on a solid understanding of your target market [...]
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