Leave it to Google to quietly make some big changes on a Friday afternoon in the summertime that could completely upset how you go about your SEO program. On Friday, July 26th Google updated their Webmaster Guidelines (specifically the Link [...]
When I wrote about how to apply consultative selling online, I mentioned how this form of personal selling is an approach where a sales representative has an in-depth discussion with a prospect before offering solutions. It's needs based, generates informative [...]
This post was co-authored with web design specialist Alexis Elliot. Google outlines in its quality guidelines for building smartphone-optimized websites 3 configurations which they recommend. 1. Sites that use responsive web design, i.e. sites that serve all devices on the [...]
Tweak a few sentences here, move your button there. Landing page optimization is so much fun especially when you see your variation winning and the real cash flow begin. It seems so easy, as a novice you might even get [...]
I mean this question literally, because I've seen hundreds of businesses set up their website just like this. Visitors arrive at a website, and the website doesn't say what it sells, and seems to be talking to itself, ignoring the [...]
Infographic material flooding the web through blogs and various social media has become one of the easiest ways for people to digest serious information about a variety of subjects. Info seekers tend to get a better grasp of topics formerly [...]
Successful marketing campaigns that integrate social media have to grab an audience enabling them to engage with the brand but most importantly they need to be unique. Many brands have tried and failed with social media marketing but there have [...]
"Some of us will do our jobs well and some will not, but we will all be judged on one thing: the result." " V. Lombardi Any websites link building campaign is designed to do one thing. Either to drive [...]
How Social Sharing Adds To Email Marketing In my most recent post, we discussed how email marketing can make you more efficient with social media. Now lets turn the table and talk about what social media - specifically, social sharing [...]
Last year I wrote a post on how to find infographic link opportunities using Google Image Search. What's great about that post is that it helps you find places already showcasing your infographic, but may not be using the desired [...]
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