More and more eCommerce providers rely on a personalised user experience for their customers. The best example of a wide and far reaching user experience is the fashion industry. There are now 52 seasons a year instead of four [...]
This link building technique involves observing what your competitors are doing, understanding their strategy, and then applying the same to acquire the links that they have got. Once you have got their links, you could be in a far [...]
The call to action is the critical point in a lead’s journey from a member of the audience to becoming a customer. It is the central bottleneck of your business, the place where the action takes place. Nowhere in [...]
The 1990s have faded into memory, and clunky web design has faded with them -- mostly. Still, some people continue to stick to pure HTML/CSS websites, and refuse to get on board with platforms that generate more dynamic content. Most [...]
What makes another business more successful than yours? How is your competition affecting the purchasing decisions of customers and making so many more sales than you? As a brand, you have probably asked yourself these questions many times. So now [...]
300 hours of video are uploaded to YouTube every minute and although users are collectively watching almost 5 billion videos every day, it’s not difficult to begin to see how so much content gets lost within the vast video [...]
In an idea world, all SEOs would like to say - with hand on heart - that they only ever use white-hat SEO tactics and won’t go near the mirky and sinister world of black-hat SEO. Of course in [...]
It’s easy to see how digital strategies like content marketing and SEO complement each other. But email marketing? What do emails have to do with search engine results? It turns out quite a lot, if you take a concerted [...]
Lead generation is very important for any business that want to succeed. This is why 58% of marketers say their lead generation budget will increase this year. But the truth is 30% - 50% of leads are not ready [...]
Web security is a major headache keeping businessmen awake at nights. Imagine waking up to the reality of having your client’s website hacked. Not only does that mean your business as an SEO expert goes away, but also that [...]
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