YouTube Video Views Jump 25% In Just 8 Short Months to Over 4 Billion Per Day
Video views on YouTube have increased by 25 percent in the past eight months, to an astounding 4 billion per day
How to Create Truly Effective Long-tail, Query Matching PPC Campaigns That Sell
People ready to buy, know what they want to buy and search for it in detail. Match that query and deliver on it to boost your PPC campaigns.
CTR Prediction: what it is & how it works
With higher rankings our conversions improve, but some keywords that have high search volumes are not well converting keywords, and that is the part that separates good SEOs from the rest. Researching and finding high converting keywords is the first step to a successful SEO campaign. The job of a SEO strategist is to improve the total ROI of his clients, and the fastest way to that goal is trough highly convertible keywords, which is why we need to understand CTR and CTR prediction, to know which keywords to target and push forward.
How To Boost Your Search Engine Rankings With An Integrated SEO/PR Approach
Working for a PR, social media and SEO agency I create and execute integrated strategies across these three disciplines, ensuring that my clients’ are visible in the media, on social networks and in organic search engine listings.
The Automation of Social Media
Over-automating your social media leaves you open to numerous potential problems.
Website Navigation Designed To Not Make You Think
Navigation that is well-thought out and designed doesn't make you think. And lets face it, less thinking leads to less frustration.
Social Media is Like Fly Fishing
No matter where you fish, or what you fish for, always bring along your net (personal blog) -- you never know what you might catch!
Improved Googlebot-mobile Makes Mobile Content Even More Important
Google's new mobile-bot utilizes an iPhone user agent to seek out content strictly made for smartphones.
Using Statistics For Illumination Rather Than For Support
"He uses statistics as a drunken man uses lampposts - for support rather than for illumination."
"Why" Matters More in Keyword Research
Why someone is using a certain search query is just as important as how often it is used
