What Is A KEI?
This is a true story. It goes something like this: A friend of mine (who I will call Bob to protect the innocent) is a great copywriter. He asked me to help him with an SEO article. Now, I’m all [...]
How to Do Online Research in 3 Easy Steps
As a blogger and copywriter I often have to do some research online collecting materials and information for my article or link bait. To be honest, I enjoy the process. For the years online (and while still studying), I have [...]
Twitter as Direct Marketing Channel: 2 List Building Steps to ROI
The most valuable, untapped, feature on Twitter is the opportunity to build lists. Segmentation and advanced Recency-Frequency-Monetary analysis, RFM , is possible when you build lists. Considering that Twitter is quickly becoming a sales and marketing channel the equal of [...]
Are Social Media Eclipsing Business Blogging
The Wrong Question In some ways I believe the question in the title is almost wholly wrong, but it seems to be a major topic of interest if you do a search, as I did, for articles on business blogging. [...]
41 Tips For Promoting Your Business On The Internet
We often work with small to medium sized businesses that have little or no experience with the Internet and have no idea where to begin. Indeed stepping into the web ether with no clear plan can be incredibly daunting for [...]
Mapping Anchor Text To Landing Pages
No matter what your method of link building is, it's good to have an idea of your desired anchor text for each major page on your site. Usually, if someone links to you without being asked, you won't have the [...]
How to Check HTTP Redirects with Microsoft Excel
After our previous three SEO spreadsheet articles ... How to Automatically Track Your Google Positions in Microsoft Excel A Search Engine Keyword Variation Generator in Excel An automatic back-link checker tool in Excel ... we thought we would show you [...]
5 Reasons Your Company May Never Adopt Twitter
Twitter is one of the most important direct marketing and sales channels available today. The service is free of charge, attracts a global audience of companies and consumers, produces breaking news, and provides competitive intelligence for brand management. Unfortunately, there [...]
Ruud Questions: Meg Geddes aka Netmeg
Shes out there and you know it. Well known and around and active on the web since forever you're the closest we have in our community to the Elders. I say that both with respect and the full knowledge you [...]
Google Stop The Rot Please
Sorry For The Rant Some may see this post as a rant, and to an extent it is. However it reflects a feeling I have on many occasions and I am sure many others feel the same. I will describe [...]
