Our individual networks have exploded, fundamentally changing the way we socialize and communicate. But it's biggest influence -- at least from a business perspective -- has been on how we are making buying decisions. Some have said that reviews are [...]
There's nothing like a good analogy! And in SEO circles, we've got plenty of them! Depending on who you ask, SEO is like The Biggest Loser, cooking or even like sex! The reason analogies are so popular in our industry [...]
When it comes to directories, there's a lot of conflicting information out there. Some people say they're worthless, while others say they're a must for any serious marketing campaign. I think that I'm in the middle here. If money is [...]
Cacophony comes from two Greek words meaning bad sound. That's what you might hear as you pass a group of ravens in a tree or are besieged by a murder of crows. However it is often used more widely to [...]
At its core, journalism is about seeking the truth and reporting it in an ethical, fair and balanced manner. Back in the days of typewriters and fedoras, journalists could do just that, piece together a couple of sentences and call [...]
Any SEO will tell you that the hard part of the job is not just working on your own efforts but also keeping an eye on what your competitors are up to. With that in mind, here is a way [...]
The more appropriate phrase on which the title is based is "Summertime and the living is easy". This lullaby lyric by Sam Cooke captures what we might all hope for as we enjoy our summertimes. It's a time of relaxation [...]
This is a true story. It goes something like this: A friend of mine (who I will call Bob to protect the innocent) is a great copywriter. He asked me to help him with an SEO article. Now, I’m all [...]
As a blogger and copywriter I often have to do some research online collecting materials and information for my article or link bait. To be honest, I enjoy the process. For the years online (and while still studying), I have [...]
The most valuable, untapped, feature on Twitter is the opportunity to build lists. Segmentation and advanced Recency-Frequency-Monetary analysis, RFM , is possible when you build lists. Considering that Twitter is quickly becoming a sales and marketing channel the equal of [...]
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