After a long 7 years Google rang the victory bell over a trademark lawsuit with LMVH (responsible for the Louis Vuitton brand) this past Tuesday, March 23. Ever since this lawsuit caught my eye a while back I have been [...]
Part 1 in a 6-part series detailing a simple Social Media marketing process based on the acronym L-I-S-T-E-N. Includes 7 different listening / social media monitoring services that can help you increase the ROI.
Some might question Google's commitment to its oft quoted slogan Do Know Evil. Nevertheless its commitment to its mission is clear: to organize the world's information and make it universally accessible and useful. Founders Larry Page and Sergey Brin named [...]
Take a minute to think about the last major change that one of your suppliers made that impacted you. Now, answer this question honestly; Was this change done 'for you' or 'to you'? Your answer reveals the strength of your [...]
To many, the concept of social media is a vague concept. It's a concept most strongly embraced and propagated by those who view the world from the 50,000 foot level. Almost by definition that means it makes sense to the [...]
“To think for yourself, you must question authority and learn how to put yourself in a state of vulnerable open-mindedness, chaotic, confused vulnerability to inform yourself.” Timothy Leary I’m a huge fan of ESPN’s Bill Simmons and two of his [...]
Recently I had a client in a difficult niche that was having issues building backlinks. There are many site owners in competitive niches -- I'm looking at you, lawyers -- that have zero interest in helping their peers, even if [...]
You can get backlinks using Link Collector sites. What's a Link Collector site? It's a site that gathers in content from various sources and posts links TO them. The easiest way to visualize this is to think of them as niche-specific mini-Twitters posting snippets and links to certain topically relevant articles. Another way to think of this is having a Search Engine News Site posting SEO articles aggregated from myriad sources.
The IIS SEO Toolkit is aimed at web developers, web server administrators and hosting providers to improve their web sites relevance in the search engines. I will not go into detail here of all of the features, i will more [...]
Welcome to marketing 101. It is highly recognized in the marketing world that persuasive copy emphasizes benefits over features. Unfortunately many website owners do not take the time to sit down and figure out how they can connect to customers [...]
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