The 11 Biggest Spammers in History
I was trying to explain spam to my wife, and she said: WIFE: Oh, like the Yellow Pages! ME: What?? How is that like the Yellow Pages? WIFE: Well, they drop those huge books on your doorstep, whether you want [...]
SEO – Love It or Hate It
It would seem we're about ready for that biennial discussion about the state of SEO, what it is and perhaps what it should be. John Andrews put me on this train of thought with his recent piece on Why SEO [...]
Social Media LinkBait, AttentionBait and RevenueBait
This is the third part in a four-part series on How To Ensure Social Media ROI. Read previous parts here: Part One: How To Get Social Media ROI Part Two: The 4 Functions of Social Media Part Three: Repurposing Linkbait [...]
Targeting Placements ‘Above the Fold’ on Google’s Content Network
Google announces the ability to target your ads to only those placements that are above the fold on the Content Network.
Ruud Questions: Tadeusz Szewczyk aka Tad Chef aka Onreact
Tad's a smart person. Strikes me as such and shows it in the things he posts, says online. He lives in Europe, I come from Europe; instant bond. Us knows us. ps: contains weetable quotes In 2005 you described the [...]
The Golden Rule of Social Media Marketing
As I sat down to write this, I realized that I could write this entire blog post in just four magic words, namely the Golden Rule. Those who are successful at social media marketing would immediately understand exactly what I [...]
SAScon – a unique UK Search & Social Conference
You might have heard about some pretty cool news stirring in the UK search market of late... something really quite special. On the 11th January a number of digital marketing managers and specialists launched what is to be an ultra [...]
5 Steps to Going Mobile with Your PPC Campaign
A look at how to jump start a mobile paid search campaign in 5 easy steps.
Ensuring Social Media ROI, Part Two: The 4 Functions of Social Media
[Read part one, the overview here] We're Not Fighting, We Just Have Different Goals In blogs and blog comments there's some contentiousness about the goals and measurement of social media. The debate is simply a misunderstanding. There are multiple goals, [...]
Ruud Questions: Hugh Macleod aka Gapingvoid
I don't remember why exactly but Gapingvoid, as I think of him, was among the batch of first people I started to follow on Twitter. He seemed to be in some kind of smart crowd; the kind of crowd I [...]
