What has been the biggest change in search, that has effected professionals in the industry in recent years? Social networks. Social media. The commodisation of recommendations. When we started to have blogs we said that it was a game changer [...]
There is One Key Question that Local advertisers are asking themselves right now, more than ever before. As people shift to to communicating and searching for information online, traditional advertising models may not be as effective as they were in [...]
Keywords that click by Barry Welford inspired an exchange between Ruud and I resulting in Ruud emailing me and asking me to expand on my thoughts on the audience being less a part of the keywords discovery process. I think [...]
I'm so fed up with Google's SERP and general "whatever" attitude that I'm using Bing as my default search engine " and liking it a lot, too. Not only has it got cleaner, less spam ridden results for some searches [...]
Search Engine People Inc. is very proud to announce the opening of our new corporate headquarters in Ajax, Ontario. The new 12,000 sq ft facility, located at the Ajax GO Train Station, will allow Search Engine People to meet the [...]
This is a rant. But just so you don't get me wrong here, let me preface this with my qualifications: I direct Social Media for an interactive marketing agency I've been heavily involved in resulted-oriented Social Media promotions for about [...]
A look into the new AdWords Ad Sitelinks feature, and how it can help you in your quest for better performing PPC campaigns!
Choosing the right Marketing Partner(s) can be a daunting and difficult task. It's got a lot more to it than just highlighting the brand with the most users or customers to cross market your product too. It's a lot more [...]
When Ruud asked me to write about process I thought he was asking me to write about the process we follow when completing conversion optimization projects. Of course, I should have looked more carefully at the two really great articles [...]
Communicating is not an easy task. Especially through the website copy. Communicating to our target market is about knowing who they are, what they like, etc... But have we considered the people that we alienate when communicating to our target [...]
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